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Go Back to www.IndependentRetailer.com COMPANY UPDATE Nubani Thrives On


Honesty & Value continued from page 48


college in 2006. Apparently, the lessons


passed from father to sons have served the company well. “We grew through diversifying,” Nubani says. “Dad started it all and gave us the direction we needed,” he notes, add- ing, “He built this business on honest values.” Today, Nubani Trading is known as the go- to company for big values on top brand name candies. “We carry liquidations and close- outs from the biggest candy makers,” Nubani says. “Not everyone can get into where we


are. There are only maybe two or three people nationwide that the famous candy makers will sell their overstock to. We’re one of them.” Nubani Trading continues to do well because they’re restricted as to who they can sell to, and honor the agreements they have with the big manufacturers. “We only sell to independent retailers, no big chains,” Nubani says. Those retailers include mom and pop, convenience and dollar stores, gas stations and small groceries. The company also prides


itself on its personal service, a trait that has served them well since the beginning. Nubani tells the story of the time his


father rented a U-Haul truck to make a delivery to Cincin- nati himself, a seven hour drive away. The truck broke down halfway there, and Fouad Nubani called for a tow truck and a replacement from U- Haul. “He paid the tow truck driver to help him, and the two of them unloaded the stock from the broken truck into the replacement. Then dad drove the rest of the way to Cincinnati to make the delivery, turned around and drove back home,” Nubani says. “It shows the kind of businessman he is.” Today, Nubani Trading


continues with that tradition of personal service. “We carry


continued on page 52


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