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www.IndependentRetailer.com KIOSK KORNER Slinky Scarfs New
Kiosk Craze? continued from page 83
sumers did and didn’t like about it. It turns out everyone really liked it; we further discovered the target audience is girls and women, ages 12 to 29.” The Slinky Scarf is described
as a multi wear accessory that can be worn in more than 20 different styles. On SlinkyScarf. com, it’s listed as being, “carry- able, fl exible and multi wearable.” Made of lightweight woven ny- lon, wearers say it’s very fl uffy and adaptable for multiple uses. “The Slinky Scarf can be worn in many forms and styles, such as a hood, scarf, vest, and even
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a possible skirt or dress,” Cohen says. “It’s about fi ve feet long and stretches up to 30 inches wide, and can also be worn as a hat, shawl, vest, halter, and more.” The Slinky Scarf is currently
available in 10 colors, including black, gray, white, purple, bur- gundy, blue, black and white zebra, pink and white zebra, cof- fee brown, and hot pink. New colors are already on the drawing board. “We’re currently selling
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84 March 2011
LOWMINIMUM ORDER Buy By The Piece Or
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it not only to kiosk owners, but also to duty-free stores, gift shops and fashion outlets as well,” Cohen says. “The demand has been amazing,” he adds. “We’re obliged to ship our inventory by air to keep up with the orders.” A how-to video on the website shows models demonstrating the various ways the Slinky Scarf can be worn. It’s easy to see why it would be a big seller. In one segment, a model drapes it over her head and shoulders for a fast, easy hood for colder weather. In another, a simple twist over the shoulders turns the Scarf into a vest that goes with any outfi t. Stretch it out, and it becomes a warming shawl.
continued on page 86 INDEPENDENTRETAILER
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