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Forecast continued from page 69


counter displays, which hold from eight pair up to 250 pair of sunglasses. “We have 12 dif- ferent types of displays in all,” Masiello says. Trying to keep up with its growing business, Mass Vision has just launched a new website, Wholesale- Sunglasses4Less, which offers different products and pricing. “We’re always featuring new styles, each and every week,” Masiello says. Another company that start-


ed in retail and then made the switch to wholesaling is, Sun- rayzz Imports, of Vancouver,


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Canada. “We started in 2002 on the retail side,” says Ray Leviste, president of Sunrayzz. “We built-up to numerous loca- tions in Vancouver, and then in 2004 started the wholesale side, eventually selling off the retail locations,” he says. “We took all that retail experience we had and started supplying other retailers.” Sunrayzz sells to chain stores, kiosks and gift shops. “In the warmer weather we also do a strong business selling to market and festival vendors,” Leviste notes. Sunrayzz receives ongoing


shipments of new and unique designs, so it’s worth it to visit the company’s website, sun- rayzzimports.com, on a regular basis. “The new styles come in year ‘round,” Leviste says. “The styles for 2011 have been steadily arriving, about three to nine styles a week, and are all available online.” For re- tailers thinking of testing the waters in sunglasses, Sunrayzz Imports has a number of in- troductory packages available. “We have starter packages where you can choose mixed dozens,” Leviste says. “They seem to be popular with those just breaking into the business, or small stores where they want a mix. Retailers can buy three or four styles pre-assorted, and evenly distributed among colors,” he adds. “We’re also starting to offer a ‘Customized Mixed Dozens’ package you can make on your own, and select any styles and designs from our site,” Leviste says. continued on page 72


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