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ing shipments of brand new kids’ sunglasses. “We have an especially nice assortment of new, colorful wayfarer styles for the younger set,” Bachelder says. “They wholesale for $12 a dozen, with an MSRP of about $8 a pair.” For new customers, CTS has several deals avail- able. “We’ve got a nice display rack, with starter glasses for those who want to try us out,” he says. “One is a package deal with a rack and 36 pair of assorted sunglasses for only $99. It’s a great way to start with us.” Navajo Manufacturing
is one sunglass wholesaler that’s headed in a new direc- tion, into the growing arena of mixed martial arts, with its new, “TapouT,” branded sun- glasses. “TapOuT is a mixed martial-arts venue, and we’ve developed a beautiful line of sunglasses for them,” says Brent Paine, marketing special- ist at Navajo. “They’re made with very high end glass, and people are going to be amazed by them,” he adds. Right now the plan is for the high end brand to be sold in snow stores, surf stores and other unique outlets. The TapouT brand is in addition to the other wholesale sunglass lines Navajo carries, including Dominique Olivette, Ultimate Action, Envy, S-Gear, Piranha eyewear, and a chil-
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