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www.IndependentRetailer.com NEWS Indie City Index
A GROUNDBREAKING new study, the Indie City Index, ranks all 363 metropolitan areas in the U.S. according to the vitality of their independent retail sectors. Produced by Civic Economics, the index analyzes the share of retail sales captured by inde- pendent retailers and assigns a score to each metropolitan area. In regions that score above 100, independent retailers capture a larger than average share of spending, while chains are more dominant in those metros that score less than 100. Topping the list are Ocean City, NJ; Belling- ham, WA; Medford, OR; Carson City, NV; San Jose, CA; Barn-
stable, MA; Austin, TX; Dalton, GA; Harrisonburg, VA; Gaines- ville, GA and Glens Falls, NY. The Indie City Index also ranks cities within their region and within their population class, identifying those that outper- form their peers. Overall, the study found that
independent retailers are stron- gest in the Mid-Atlantic, Pacifi c, and New England regions, while chains had the largest market share in the Midwest. Perhaps most useful for civic and commu- nity leaders, the index identifi ed 36 metro areas that outperform their peers in both their region and their population class.
While this list includes many of the leading scorers overall, there are a number of additional cit- ies that rank as top performers by this measure, including New York, New Orleans, Portland, ME, Poughkeepsie, NY, Tucson, Louisville, Boston, Asheville, NC, and Charleston, SC. More than half of these 36,
“Top Multi-Category Performers,” are served by an Independent Business Alliance or a Local First group, the report states. “That so many of leading Indie Cities boast an independent business alliance or local fi rst effort is strik- ing, and testament to the impact
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10 March 2011
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