Go Back to
www.IndependentRetailer.com COVER STORY Bright Sunglasses
Forecast continued from page 68
describing. We expect our re- tailers to do the same for their customers,” he adds. A quick visit to the
company’s website at Mass-
VisionSunglasses.com shows what Masiello is talking about. The site lists numerous styles and designs of eyewear inspired by famous, easily recognizable names. “Our current best sell- ers are the sunglass styles we carry inspired by Coach and Louis Vuitton,” Masiello says. “They wholesale for between $26 and $30 a dozen, and the MSRP is $10 a pair and up,” he notes. That’s for a dozen of the same style. A mixed box of styles is only $32 a dozen, and they retail for even more. “We carry more than 1,000 differ- ent styles, shapes and colors of sunglasses, so we’re sure to have what someone wants,” Masiello says. Even better, Mass Vision has various dis- count plans, depending on the size of the order. For example, Masiello offers a 10 percent discount
for orders of $500
to $999, 15 percent off orders totaling $1,000 to $1,999, and 20 percent off orders of $2,000 or more. “We also have other package deals available,” he says, “from five dozen pair up to 100 dozen pair.” In addition to its many
styles, Mass Vision also carries a number of different floor and
continued on page 70
INDEPENDENTRETAILER.COM for Industry News & Updates March 2011 69
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