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Imporer & Distributor
t Tactical Gear Wholesale
16 Sizes Available
Tactical Vests MOLLE Gear Belt Holsters Leg Holsters Shoulder Holsters Helmets
Concealment Holsters Knee/Elbow Pads
Rifle Bags & Rifle Slings Pouches Duty Belts & More...
Shotgun Scabbards COMPANY LINE
Great Lakes Wholesale and Marketing
Police Duty Equipment Belt
3729 Patterson Avenue, SE Grand Rapids, MI 49512 Tel.: 616-261-9393 Fax: 616-261-2978 Email:
sales@glwholesale.com Website:
www.glwholesale.com
Drop Leg Holster
866-683-5888
www.3L-INTL.com
THE LINE: This 25 year-old company, Great Lakes Wholesale and Marketing, was founded by retailers who grew up in the gro- cery industry, but realized there was an opportunity in closeouts and liquidations. When cus- tomers began asking for more consistency in products, the company started developing its
own brands and lines. The vast majority of what Great Lakes car- ries are, “continuity items,” those goods that retailers order again and again because they know they’ll sell. The company sells popular items by the pallet load, but because their case sizes are smaller than their competitors, they can offer more goods per pallet shipped.
Minimum Order/Pricing: Ac- cording to Gary MacDougal, chairman of the company, most minimum orders are around $800 to $900, plus a delivery fee. It all has to do with the cost of freight, so he recommends customers or- der at least a pallet to help get their moneys’ worth. “Our case size is smaller than others, so the customer can get a larger num- ber of choices,” MacDougal says. “We even have a few customers in Africa. They buy container loads of products, and each container costs about $30,000 wholesale, but they can at least double that at retail,” he adds.
Special Features: A signifi cant percentage of Great Lakes’ items retail at a dollar, and wholesale for no higher than 72 cents, with
continued on page 58 54 March 2011 INDEPENDENTRETAILER
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