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tions. “They come pre-tagged at $29 and $39 each, and re- tailers sell them for $5 to $10 a pair.” All of Vanguard’s de- signer styles are knockoffs or look-alikes, Wilson notes, but at greatly reduced prices, and a $500 order gets you a floor rack for free, which holds 144 pair of glasses. “We also have other kinds of racks that hold three, six and 12 dozen pair, as well as countertop styles and display cards that hold 12 pair of glasses each,” he adds. Besides sunglasses, Van- guard also carries reading


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glasses, as well as accessories, displays, cords, and eyeglass cases. “The cases go for as little as 10 cents apiece and up to a dollar each, but they’re mostly given away as part of the sale,” Wilson says. “Reading glasses are still a big seller, wholesal- ing for 60 cents each. Stores sell them for $2 each and up,” he notes. Vanguard buys much of its stock in China, which is then shipped in 40 foot con- tainers. Minimum orders are only $60, and for larger orders, buyers also receive a display to showcase the glasses. “We sell good merchandise at good prices,” Wilson says. “What more could you want?” Another good place to look


Tel. 713-988-1475 713-988-1487 Email: wholesale@coolcitytrading.com


www.CoolCityTrading.com Houston, TX 70036 68 March 2011


for designer sunglasses might be Rochester, NY’s, Mass Vi- sion. Now in its seventh year, this company also started out retailing on the kiosk end of the industry, and then went into wholesaling to other ki- osk owners. “We sell to kiosks, flea markets, festivals, tanning salons, gas stations and oth- ers,” says Anthony Masiello, president of Mass Vision. The company also has a unique line of eyewear, carrying look- alikes of all the famous and popular brands on the market today, but at a fraction of the full retail cost. “We don’t use company brand names to ad- vertise our products,” Masiello says. “We get as close as we can to logos and designs, and simply use their names to help sell the product, so clients can get an idea of the style we’re continued on page 69


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