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dren’s sunglass line called, Kidz Classics. Navajo has a variety of
POP display stands and other display units to show off its sunglass line. “We offer tons of versatility,” Paine says. All of the company’s branded adult sunglasses wholesale for $3.50 to $4.75 a pair, depending on style, and Paine says retail- ers are getting anywhere from $9.99 to $14.99 per pair. The Kidz Classics sell at wholesale for $1.99 a pair, with an MSRP of $4.99. “We also have dis- plays of sunglasses that arrive
ready to sell,” Paine says. “So if a mom and pop store wants to be a client of ours, we can ship them a display that arrives fully loaded.” For other retailers that fa-
vor the sports market, Pacific Link is a good company to know. “We’ve been in business since 1998,” says Ron Bryan, sales director for the company. “Founder David Chin, a Chi- nese born American, started the business in the back of his parents’ Chinese restaurant, utilizing his contacts from Chi- na. He still uses those contacts today, and now has a 40,000 square-foot warehouse in Geor- gia.” Pacific Link wholesales all styles of sunglasses, as well as accessories and displays, to
convenience, drug and beach stores. “We carry roughly 900 skus, including sport, designer, fashion and kids styles,” Bry- an says. “Element8 is our own brand of sport sunglasses, and our most popular sports line,” he adds. Pacific Link caters to every market in the Southeast and up and down the East Coast. “Sport glasses are a big part of our business, about 70 percent worth,” Bryan says. “The wholesale price averages about $24 to $26 a dozen, and we offer discounts for quanti- ties. The MSRP averages $10 a pair,” he adds. Pacific Link is a full service supplier, also offering a number
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