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www.IndependentRetailer.com MARKETING Retail Marketing Predictions
MEDIA LOGIC, a nationally recognized agency specializing in marketing for a social world, has published its predictions for retail marketing in 2011, in a short video and white paper, which offer marketing recom- mendations aimed at retailers, as well as general projections for the social media landscape in the new year. The studies are based on an ongoing audit and analysis of the social market- ing strategies of 100 U.S. based retailers. Media Logic’s retail marketing predictions center around an increase in retail- ers’ social media marketing,
including the use of geo loca- tion applications, Facebook, and changes in how marketing is measured. In its white paper, the com-
pany states, “Retailers are now able to use social media to con- nect their online and physical properties in ways not previ- ously possible. Further, the sum of a retailer’s social media contacts can be leveraged to create a new media network (the owned media network), through which the retailer can connect to other owned media networks, including those of the manufacturers, designers,
directors and artists who cre- ate what the retailer sells, as well as customers and pros- pects willing to become fans and followers, and participate in a cooperative marketing ef- fort. The marketing potential of this development cannot be overstated.” “Media is going to stop cost-
ing money and start making money for retailers,” says Ron- ald Ladouceur, executive VP and executive creative director of Media Logic. “In 2011, part- ners and suppliers are going to start spending co-op marketing
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