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SPN FEB 2011 WorldNews
www.swimmingpoolnews.co.uk worldnews
INDUSTRY DATA AIDS FRENCH POOL INDUSTRY RECOVERY
France’s swimming pool industry is celebrating what it believes is a remarkable recovery after two tough years of economic downturn. The industry which has one of the most sophisticated data gathering systems in the world for identifying and recording new pools says the up turn has been confirmed this year. Piscine in Lyon last autumn confirmed the view that the French market is again benefiting from the strong health benefits promoted within the industry – and the fact that pools add to property values. The industry is also claiming that the strong data available has made recovery easier.
A spokesman for Grenate who collated and distributed the statistics at Lyon said: “After a difficult 2009 season for some, an up turn in the market began in the fourth quarter of 2009 and is confirmed in 2010. Despite the economic crisis, the private swimming pool is a genuine social phenomenon: the number increasing from 708,000 in 2000 to 1,466,000 by the end of
2009. For French people, they represent a long- term investment that meets well-being needs and adds considerable value to their property. “We have put a lot of effort into the information pool builders have given to us. There is a clear feeling this information has helped us develop strategies which have made the recovery easier. “Many pool industry people probably believe that macro statistics for the industry are just not valuable,” he added.
“In France statistics and research specific to the industry has been improving for a number of years, and experts say the interest in gaining more data is increasing. While pool and hot tub companies shy away from participating in research, mostly due to cost and competitive pressures, the industry now demands more information as it looks for different ways to generate growth. “What are the benefits of having more data? For starters, it attracts investors. Experts say that
having numbers backing up the stability of the pool market can bring more business and consumers to the industry. Taking what they know, from effective point-of-purchase advertising to finding reasons why saltwater chlorinators are popular in one region, can mould sales strategies. “Statistics can indicate consumer patterns in buying and attitudes, too. Armed with such insights, business owners can more easily attract people who haven’t even thought about pool ownership – and maybe make some converts.” A complete report on the French swimming pool industry during 2010 is expected to be available in March this year.
STAGE TWO OF STRICT SAFETY LAWS IN AUSTRALIA
There’s little doubt about it – the Australian State Governments are the most proactive of any in the world when it comes to strengthening safety laws around swimming pools. The Queensland Government has tightened pool safety laws and launched a new pool safety education campaign. From now on all pool fences will have to comply with new safety requirements within five years. Safety inspections will be required if a property is sold or rented before then. This is the second phase of
tough new pool laws. The laws also give safety inspectors greater powers of entry to undertake checks. In Queensland from 1 December last year a pool safety certificate issued by a licensed pool safety inspector is now required when selling, buying or leasing a property with a pool. By 4 May 2011 all swimming pools need to be included on the state- based pool safety register. Safety barriers are now mandatory for all portable pools and spas deeper than 300mm.
Mandatory inspections for pools that have had near drowning or drowning incidents of Stage two of the tough laws started as part of the crack down on pool safety. All fencing, windows, gardens and surrounding installations that could make access to the pool easy are prohibited.
Homes for rent will require a safety certificate before the property can be leased.
Those selling their properties will now need to get a pool safety
certificate or inform the buyer that the pool does not comply. A pool safety certificate is mandatory within 90 days of the sale. All other residential pool owners will have five years to meet any costs associated with safety upgrades and get a pool safety certificate. The law applies to anyone with a swimming pool and the certificate must be renewed every two years. Planning Minister Stirling Hinchliffe said the laws would make pools the safest in the country.
SPLASH! EVENT IS AN INDUSTRY AWARD WINNER Wellington, New Zealand.”
SPLASH! girls at the 2010 award winning event
SPLASH!, the Australian swimming pool, spa and aquatics industry trade show, has won a national award as the best exhibition around. The Exhibition & Event Association of Australia has given the event the award for the Best Australian show. “We were delighted to win the Best Trade Show Under 10,000sqm with
our first and only submission,” says Simon Cooper, Managing Director of Interpoint Events and Publisher of SPLASH! magazine. “But to win Best Australian Show was unbelievable! “SPLASH! is an enjoyable event and one the team and I look forward to greatly and we are holding two SPLASH! events next year – in Singapore and in
The judging panel of 20 industry and media experts looked at everything from floor space sold, number and diversity of exhibitors, number of attendees and also innovation in marketing and promotion.
SPLASH! 2010 achieved record exhibitor and attendance numbers.
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