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14


SPN FEB 2011 IndustryNews


www.swimmingpoolnews.co.uk


ELITE LAUNCHES NEW RANGE OF SPAS AT ALL DAY DEALER CONFERENCE


Somerset based hot tub specialists Elite Spas introduced their 2011 new products to UK dealers at their all day conference before Christmas. Husband and wife team Kevin and Isobel Rickards hosted the day at the Lanes Hotel in West Coker near Yeovil which included details and technical information on 11 new Sunbelt Spas on the market for 2011. Elite has just signed a further five year exclusive distribution deal with Sunbelt manufacturers in Texas.


The conference included a


business motivational talk from Action Coach business specialist Dave Gammon, a discussion on SmarTouch digital technology on the Sunbelt spas, a presentation by BISHTA Managing Director Chris Hayes and a talk on spa chemicals from Mark Ramsden from CPC. In the evening the dealers attended a black tie dinner at the hotel.


i FOR FURTHER INFORMATION


F ELITE SPAS ( 0844 448 0125 : www.elitehottubs.co.uk


ASA CALLS FOR SWIM TEACHERS TO MOVE TO FULL TIME WELLNESS THEME


A new review of learn to swim employment in the UK has revealed there should be a move towards teachers and coaches being employed full-time, with formal contracts. Currently the typical teacher or coach is a part- time, casual employee.


This full time approach is needed to meet the demands of the industry and the goals of the UK Coaching Framework – the system to make coaching in the UK world-leading.


The lead comes from the ASA’s research into swimming coaching, which has consisted of focus groups and one-to-one interviews with management and staff of major leisure providers, local authorities and swimming schools. ASA Workforce Development


Manager Colin Huffen said: “We need the system to allow coaches to work more often and to really establish the role of a teacher or coach as a stable, recognised full-time career. The research shows that it’s what they want, it’s what employers want and it’s what the industry demands. Of course the ultimate result will be higher quality learn to swim provision.” The main aim of the coaching framework is to increase the current level of coaching/teaching to a target of 5 million hours per year. “The number of coaches qualifying has remained static for a number of years so our strategy to reach the target of 5 million ‘coaching hours’ is to increase the number of hours delivered by each teacher or coach, rather than radically increasing the numbers of


coaches or teachers,” Colin said. The research has identified appropriate actions that will increase the number of hours delivered, whilst keeping staffing numbers constant and enhancing the productivity of teachers and coaches. The key areas have been identified as: • Expand the teaching role to make it more attractive as a well paid rewarding career.


• Introduce full-time opportunities by combining leisure centre roles such as co-ordinator or lifeguard.


• Offer contracts which give high staff satisfaction but that meet demand peaks and troughs.


• Develop clear career paths to encourage personal development.


• Expand training and continuing professional development opportunities.


DEVELOPED FURTHER FOR THIS YEAR’S SHOW


The Cologne based aquanale 2011 exhibition is strengthening the emphasis the show puts on ‘wellness’. Organisers say all its research suggests that the health and fitness benefits associated with swimming is set to expand even further over the next two or three years. “Wellness has always been a theme for us but we are going to make it more of a focal point for the show over the coming years,” said a spokesman for the event. The exhibition which opens for three days on 26 October is offering early booking discounts before the end of January.


i FOR FURTHER INFORMATION


F AQUANALE 2011 ( + 49 221 821 2268 : www.aquanale.com


STA APPOINTS KATY SEXTON NEW SWIMMING AMBASSADOR


World swimming champion Katy Sexton has been appointed an ambassador for STA, the Swimming Teachers’ Association. Katy, the first British woman to win a World Championship gold medal, has been competing for her country since she was 13 years old.


Her role with the registered charity will be to promote water safety education and to raise awareness about the importance of learning to swim. Roger Millward,


STA Chief Executive, said he was honoured that Portsmouth-born Katy would be passing on her expertise through her work with the organisation.


“STA’s charitable objective is to preserve human life by the teaching of swimming, lifesaving and survival techniques and with Katy’s help, we can continue to spread this message far and wide.” Katy, who is in training and hopes to represent Team GB in the


2012 London Olympics, will represent STA at key events and provide technical expertise to members through continuous professional development courses and written articles in its magazine, Swim & Save. “Swimming has always been a huge part of my life and I believe it is so important for children to learn to swim at as early an age as possible,” said Katy.


“Not only is swimming a life skill, it is fun and helps keep you fit.”


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