www.swimmingpoolnews.co.uk
HotTubs FEB 2011 SPN
51
ABOVE & RIGHT: Elite Spas has brought in from Texas 10 new Sunbelt Spas for 2011 – designed to freshen up its range including (left to right) the Storm MkII, San Jose MkII and the Torrent MkII
“The 2011 season is one which reflects a changing market with a lot of activity in the value for money ranges”
range – Spa Crest, Coastal and Vision which is at the top of the range. Tony Welsby added it was the Coastal range of hot tubs which were currently outselling the other two levels – again a reflection of the current market.
“The Coastal range is now 40% of our sales. Yes we are selling the Vision hot tubs at the top end but the market is mainly elsewhere.” Buoyant sales for the business he says may be down to more social reasons. Families who might in other financial climates have moved to bigger and better houses are now staying put. “These are the people who are spending and instead of moving have decided to invest in more luxury items for their homes – and hot tubs are currently one of these items.” Somerset based Elite Spas has 10 new spas in its line up for 2011. “It is extremely unusual,” says Isobel Rickards Sanger from Elite. “Normally we’ll have one or two new tubs to show customers and dealers but we had a long look at the range at the end of last year and to be quite honest some of the tubs were looking slightly old fashioned. We did evaluate everything and took the opportunity to freshen up what we offer, so in one sense it’s a revamp of our range. “Some of the new
products are fabulous looking and with some great style and design about them so we are pleased to have them on the market for 2011.” Some of the new hot tubs, all from Sunbelt Spas in Texas even have the ‘sexy series’ label on them in the United States. The ten tubs in the new range – Tranquility, Tia MkII, San Jose MkII, Sunlighter, Ceefa, Encore Storm MkII, Serenity, Passion, Redenzvous and Torrent MkII represent the new generation of energy efficient spas. They all have the Frog mineral Inline Sanitation system as standard and some also have licensed stereo added. The
energy benefits of the range are highlighted with the energy efficient electronics system. Energy, Isobel adds, has been a key factor for Elite’s hot tub sales.
“We’ve changed over all our hot tubs to a much more efficient system called ACC – Applied Computer Controls which can save about 20% on fuel and energy costs.” ACC, which is now a standard fitting in all Elite spas works by using power on an economical setting for three hours and once the hot tub is up to full heat checks on the temperature every 15 minutes and ‘tops up’ as necessary. Isobel said
RIGHT: The new Coastal range addition from Spa Crest – the St Augustine LEFT: The new Spa Crest Club 5 in- ground commercial hot tub
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