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that the system on their own swim spa showed savings of 20%. The other development in hot tubs has
been in the power and strength of jets. “We have had some designs prepared for some very powerful jets but once upon a time getting into a hot tub was all about getting into bubbly hot water now it’s very much about hydrotherapy. Our hot tubs have always been bespoke and there’s also the option for buyers to talk to us about placement of jets to fit in with any specialist therapy they are looking for.” Jacuzzi has its new J-Lx collection, which
includes an exclusive new hidden acrylic hot tub design, a first for the industry. Hydrotherapy is also heightened with lounger seating now featuring PowerPro™ Fx jets rather than bubbler jets. Listening to customer feedback has always been a priority for the Jacuzzi Group and based on recent market research, a rising concern in the market is energy efficiency and the running costs of owning a hot tub. The new collection claims it is therefore now up to 48% more energy efficient than any other hot tub in the market. The Jacuzzi Group has also invested in its
engineering capability in California, with a new ‘energy chamber’, certified by an independent
The chamber is used to validate industry benchmark results. Passion Spas has a new
Luxury range with the latest in touch screen control pads and the Exclusive range with the most comfortable underwater seating available anywhere. The Exclusive range has Aquaflex massage technology. This offer’s 14 pre- programmed massage patterns that allow the customer to adjust the
“
...based on recent market research, a rising concern in the market is energy efficiency and the running costs of owning a hot tub”
third party. This chamber is designed to test a variety of materials and configurations in a controlled environment. New software continuously monitors power consumption and all 2011 test results on current and new models are documented and used in marketing claims.
massage intensity from as little as they like to as much as they want. All the collections will be on show at SPATEx. David Wright, sales and marketing coach for Passion Spas in the UK, said: “What people like about the Passion Spas programme is that we carry a wide range of spas
to suit every pocket from the affordable tub to the premier customer’s choice.
We have quick delivery times to our dealers in the UK backed up with
24 hour spare parts service.” Two new hot tubs from Sundance Spas have
been available to order since the end of last year and a lot is expected from them as they are based on an energy saving eco theme. The spas are being formally launched at the Sundance international conference in Mexico and introduced to UK dealers soon after. One of the biggest new innovations for 2011
comes from Artesian Spas who are bringing a new Garden Spa range from the United States into the UK with the first of the range to be seen at SPATEx. Three of the four hot tubs in a range aimed at smaller spaces both indoor and outdoor will be on the UK market straight away with the fourth available later. The tubs are made from acrylic. The range is a new move for Artesian who have
developed the Tidalfit swim spas alongside their other hot tubs. Garden Spas, as the name suggests, caters for a different market with individual hot tubs aimed at the value end of the market where space can be a problem. The hot tub names continue the gardening theme – Azalea, Camellia, Gardenia and Hibiscus. Artesian believe there is an opportunity for the range which opens up sales for
potential hot tub owners who may be worried if they have enough space to fit in a hot tub
into their home or garden. The spas come in an all-weather, durable, fade-
Passion Spas have added to their Signature range with the ‘Happy’ model
resistant and stain-resistant PermaWood cabinet which needs no painting or staining and if cleaning is necessary, can be easily done with soap and water. An ozonation system is an option with the range – a water treatment that requires fewer harsh chemicals and purifies water faster than chlorine. Golden Coast, exclusive importers for the Marquis Spa hot tub range, has the latest 435™
HotTubs FEB 2011 SPN
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Jacuzzi has its new J-LX collection now available
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