news 6 SPN FEB 2011 IndustryNews
be on sale for longer during the spring, summer and autumn. The magazine will have a March launch date.
Go Publishing has strengthened the titles’ position in the market place by completing a deal which sees it available through Sainsbury’s supermarkets nationwide.
More interest is also to be generated for the magazine through the use of Google AdWords, Google’s flagship advertising product where by using keywords within the search engine consumers looking for help and advice on pools and hot tubs are directed to the magazine and the whole profile of the title is raised.
What Pool & Hot Tub, the popular consumer magazine for the pool and spa industry, is to have improved distribution and a higher profile for its 2011 edition.
The title, produced by Go Publishing Ltd and a sister publication to spn (Swimming Pool News), will also be available to the public earlier this year allowing it to
Tony Weston, Co-Publisher of Go Publishing Ltd said: ”What Pool & Hot Tub has been strengthening its position and popularity in the market place year after year. We are keen to go on offering advertisers more by continuing to raise the profile, distribution and impact of the title.” The glossy magazine is designed not just to entertain, but to inform and deliver key information about which product best suits the consumer’s needs, what questions to ask when buying and all the issues
www.swimmingpoolnews.co.uk
All the latest news, info, products and gossip from the UK pool and spa industry and beyond
WHAT POOL & HOT TUB MAGAZINE GETS WIDER DISTRIBUTION FOR 2011
involved with owning, maintaining and running wet leisure products. The 2011 edition will have greater emphasis on hot tubs – now increasingly popular with consumers – with an in depth profile of ‘Top 30 Hot Tubs’ directing consumers to the best buys on the market within certain price ranges with detailed technical information aimed at making their choice of product easier.
The 2011 edition of What Pool & Hot Tub will again incorporate under license the British Swimming Pool Federation’s official consumer title, Pool & Spa Lifestyle, a move started last year which meant a single official industry magazine published carrying the information that consumers want and need – ideal for both advertisers and readers. Added Tony Weston: “If you are an advertiser, by supporting What Pool & Hot Tub, you are supporting the industry as we are the only consumer magazine that re-invests in the industry we serve.”
i FOR FURTHER INFORMATION
F WHAT POOL & HOT TUB ( 01474 813433 :
www.whatpoolandhottubmag.co.uk
WATERSTREAM HITS THE SNOWY HEIGHTS
The Waterstream Group’s Managing Director Alex Kemsley has recently returned from what has to be the highest hot tub service they have carried out in the foot hills of Mont Blanc in the Resort of Chamonix, France. Alex says: “Our customer found it impossible to find a capable engineer to repair his hot tub in France and asked us if we could assist, I was only too happy to oblige and get in a couple of days skiing at the same time. The challenge was to ensure we had diagnosed the hot tub before we left the UK, as I didn’t want to get out there without the right bits! Hot tub diagnosis is something we at Waterstream have become very good at over the phone, from
dealing with enquiries from dealers on our Waterstream trade website for hot tub parts to general consumer enquires we can usually establish the problem part in a few minutes. Waterstream based in West Sussex carries out hot tub repairs and servicing for both retail and trade customer and carries over 2,000 lines of hot tub parts in stock for next day delivery to trade buyers or their customers.
i FOR FURTHER INFORMATION
F WATERSTREAM GROUP ( 0870 489 0199 :
www.waterstream.co.uk
LINCOLN HOT TUBS JOINS AQUA-WORLD DEALER NETWORK
Aqua-World, supplier of affordable above-ground and in-ground pools and accessories across the UK, has recently announced the addition of another dealer to its developing national network.
Located in eastern England, Lincoln Hot Tubs, which has many years’ experience in the successful retail of high quality hot tubs, spas and log cabins, has been appointed as the Aqua-World dealer with responsibility for developing business in Lincolnshire, Norfolk, Nottinghamshire and East Leicestershire.
Mark Anthony, Managing Director of Lincoln Hot Tubs, based at Pennells Garden Centre near Lincoln, expressed his delight at joining Aqua-World’s team of dealers. “Aqua-World’s pools and enclosures offer something for everyone and will complement our existing product range perfectly, enabling us to offer a comprehensive mix of products to our customers for the complete outdoor leisure experience. We hope to have some Aqua-World pool models on display at our showrooms very soon.”
i FOR FURTHER INFORMATION
F LINCOLN HOT TUBS ( 01522 880033 :
www.lincolnhottubs.co.uk
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