Visual texts and summaries
Groupon has a very liberal refund policy. Customer satisfaction appears to be a top priority for the company. They have what they call the The
modern consumers who love to spend money. They especially love to spend money where they get a discount or a bargain. Groupon works because it provides motivating choices for its motivated group of consumers. Secondly, Groupon can easily become , and its daily discounts spread quickly through e-mail. Groupon subscribers like to forward the deal- of-the-day as recommendation links to their friends. In a world of social media and online personal suggestions, an e-mail suggestion carries a lot of . Groupon subscribers are even given a R25 incentive to refer friends, so people are extra motivated to spread the word about Groupon to their personal networks.
The only catch is the time-limited nature of the Groupon discounts. Once a deal is announced, it will usually only remain online for 24 to 72 hours, after which the discount will no longer be available for purchase. The coupons themselves are valid for 3 to 12 months after you purchase them,
the same day. Like any form of sales, the provider wants to make it urgent for the customer to purchase, so when you see a Groupon deal that interests you, jump on it within the next two days. (497 words)
1.
Who is the target market for this website?
2. A photo of Paul Gil appears on the website. 1.1 Who is he?
1.2 Who does he work for? 1.3
3.
(2) (1)
(1)
1.4 Why would he place a photo of himself on this website? (1) 4. 5. What is ‘a middleman’ in business terms? 6. Give two reasons why Groupon is so popular.
7. Why do you think we can call the Groupon concept a win-win situation?
8. Would you sign up for Groupon or not? Give a reason for you answer.
9.
(2) (4)
(2) (3)
9.1 viral 9.2 clout 9.3 catch 9.4 redeem the coupon
Total: 25
FutureManagers
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