Interviews and reports An example of a short investigative report in formal format (268 words)
Super Duper Book Store REPORT ON INVESTIGATION INTO THE DROP IN SALES OVER THE PAST THREE MONTHS
1. TERMS OF REFERENCE On Wednesday 18 May 20.. the general manager instructed the marketing manager to investigate the recent drop in sales from 1 February-30 April 20… The report had to be completed by 25 May.
2. PROCEDURE 2.1 Questionnaires were handed out to 650 customers. 2.2 A discussion was held with the staff.
3. FINDINGS 3.1 According to the questionnaire 580 of the customers preferred it when the store closed at 18:00 during the week (not at 17:00) and at 14:00 on Saturdays (not at 13:00). 600 customers were upset that there was no more free parking and that they had to pay R10. 450 of the customers complained that newspapers and magazines were not sold anymore.
3.2 The staff discussion revealed that they were also unhappy with the shorter hours because they earned less. They said that up to 50 customers used to come into the store after 17:00 every day to buy either a newspaper or a magazine.
4. CONCLUSION The customers and staff are dissatisfied that the store closes earlier. Customers do not want to pay for parking and they want the book store to sell newspapers and magazines.
5. RECOMMENDATIONS 5.1 It is recommended that the book store reverts to the original hours, namely from 09:00 - 18:00 (Mon – Fri) and from 09:00 - 14:00 on Sat.
5.2 It is recommended that a meeting be called with the owner of the parking lot to ask that Super Duper Book Store clients pay R5 and not R10 for parking.
5.3 It is further recommended that newspapers and magazines be sold again. Compiled by
Sakhiwo Mbasa
S. Mbasa MARKETING MANAGER
529 Adam Road POLOKWANE 0699
23 May 20..
FutureManagers
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