February, 2013
www.us-tech.com What’s Missing in Munich By Martin Hart, TopLine, E-mail:
hart@topline.tv
years with displays of the newest products — semiconductors, passive and mechanical components as well as PC boards and systems, and pro- ductronica in odd-numbered years with displays of production machines and test equipment for electronics manufacturing. So there’s always a major electronics trade show in Munich in November. This was my 21st trip to Munich,
E
where I have exhibited at every elec- tronica and productronica since 1991. I love coming to Munich, where I dis- cover new products, meet old friends, and establish new contacts. My journey from Los Angeles to
Munich requires 14 to 16 hours with one plane change — this time I changed planes in London. I had plenty of time to think, and remind- ed myself that Germany was once a very scary place to be. Still today, you can see large street signs point- ing the way to Dachau, just 16km from Munich. My journey to electron- ica began on the 74th anniversary of Kristallnacht in 1938. I felt really cold fingers in my spine when I real- ized this. Today, Israel provides an antidote for the pain inflicted on the Jewish people during my parent’s generation. Israeli businessmen eas- ily travel to Europe, which they say is in Israel’s back yard. During the four days of electronica, I saw hun- dreds of Israelis, mostly walking in pairs, loudly speaking Hebrew and prowling the aisles. As with other visitors, Israelis come to Munich to look for business opportunities, build relationships and connect with part-
IEEE WCNC 2013 -- April 7 to 10 -- in Shanghai
New York, NY — The IEEE Wireless Communications and Networking Conference’s next annual meeting is to be held April 7-10, 2013 in Shanghai, China. Scheduled to include more than
600 technical and executive presen- tations, the conference will open Sunday, April 7 with a full day of tutorials and workshops devoted to topics such as “Cooperative Wireless Communications,” “Mobility Man - age ment in Future Wireless Net - works,” “Game-Theoretic Techniques for the Energy Efficiency,” “Visible Light Communication,” “Mobile Cloud Computing and Networking” and “Future Green End-to-End Wireless Networks (FREENET).” The conference’s executive and
technical programs detail the entire range of next-stage digital cellular, PCS, multimedia, channel modeling, radio resource management, green networking and emerging mobile applications. Also highlighting this agenda will be the keynote addresses of numerous world-renowned re - search ers and corporate communica-
tions leaders. Contact: Web:
www.ieee-
wcnc.org/2013
lectronica and productronica alternate in Munich — elec- tronica in even-numbered
ners from all over the world. A show catalog weighing about
5 pounds helped me navigate the 14 large exhibition halls containing 2700 exhibiting companies from 49 countries. Instinctively, or maybe out of curiosity, I flipped to the pages in the catalog where exhibitors are ranked by country. I was shocked to see that only 12 exhibitors came from Israel. How could this be? By com- parison, Morocco had a pavilion with 11 Moroccan companies and Tunisia had 6 companies exhibiting. Why were there so few exhibitors from Israel? The State of Israel has the
largest percentage of engineers and scientists, per capita in the world. Important inventions continu-
ously flow from Israel. Every smart phone in the world contains chips that were invented by Israeli devel- opment teams. The accolades about Israel’s high-tech industry are end- less. Israel is rightly called “The Startup Nation”. I strongly believe that for the next electronica, there should be an Israeli pavilion with at least 50 companies. Why not? There are over 1000 high-tech companies in Israel with interesting products that are suitable for a world market.
The planning must start imme-
diately. The next electronica is scheduled for 11-14 November 2014 — a perfect opportunity to showcase Israeli products. An Israel pavilion could sprout meaningful and sustain- able relationships with partners from all over the world. There were 2700 companies ex -
hibiting; 12 of them came from Israel. That means there’s a lot of really neat technology that’s not making the trip from Israel to Munich. It’s high time for Israel to set up its own pavilion for produc- tronica and electronica. r
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design | printed boards | electronics assembly | test and printed electronics
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