business2business Don’t forget the Beauty Index As a reminder, entries are now being taken the annual Guild News Beauty Index, due out in early 2013.
Now in its 16th year, this definitive industry directory features the UK’s leading beauty suppliers and training providers, company profiles, brands, product lines and training
courses.All entries booked into the Beauty Index also get an online entry free of charge, so that their products and services are listed in our searchable database until the end of 2013.
Dear Readers
After an exuberant Summer filled firstly with the Queen’s Diamond Jubilee, the Euro 2012 football tournament and the Olympic Games of London 2012, I wouldn’t be surprised if, as a nation, we were all partied out! However, as Summer turns toAutumn it’s time to start thinking about the final threemonths of 2012 and the run into Christmas.
Somemay think that September is far too early to begin planning for the festivities but I’mnot talking about ordering the turkey or digging out the tinsel just yet! Right now is the time to be thinking about your festive marketing plan and ordering in the extra stock that can really help to boost your profits.
Whilstmany of your clientsmay still be in holidaymode, salon owners need to put aside some time to look at how the salon performed during themonths running up to Christmas 2011 and how that can be bettered for 2012. Did you and your therapists hit your targets? Were there any retail items that simply didn’t shift off the shelves?What were the treatments that your clients couldn’t get enough of?
Once you have a good idea of what you want to be promoting in the run up to Christmas, you can start to budget accordingly and work out what promotions you can offer. Speak to your suppliers about any special Christmas packages theymay be offering and how they can support you with point of salemarketing material etc. If youmake your enquiries now, you can start to plan your cash flow andmake an informed decision as to when and where you want to invest your festive budget.
If you’re in need of any inspiration, this season’s two trade shows in London and Manchester - will offer some
ideas.As always, the Guild News teamwill be at both events so please do come and say hello!
The published version is distributed free of charge to all Guild News subscribers as well asABTmembers and trade show visitors, and this year has a greater emphasis on education with an improved training section.
Entries for the published Beauty Index are just £295 +VAT including a free online entry, or for an online entry only the price is £195 +VAT.
Formore information and to book your entry contact GemmaMartin at
gemma@BeautyServe.net
ABT on themove Associated BeautyTherapists (ABT) havemoved to new, larger premises to support the business’ growth.
ABT now insure over 10,000 therapists nationwide, withmembership including £6million Public, Product Liability andTreatment Risk Insurance – one of themost comprehensive and competitive policies on themarket for beauty, nails, tanning,make-up, hair and student cover.
Following theirmove, theABT teamcan now be contacted atThe Courtyard,Wixford Park, George’s Elm Lane, Bidford-on-Avon,Warwickshire B50
4JS.Their telephone and email remains the same: 0845 017 50 90 /
info@abtinsurance.co.uk
Wedding belle
Congratulations to Guild News’Acting Deputy Editor DonnaTaylor on her recentmarriage to Jason Broughton.
Donna and Jason weremarried in Chesterfield, Derbyshire earlier this Summer and honeymooned for two weeks in Dubai – where Jason had proposed two years earlier.
The newMrs Broughton’ looked stunning in her wedding gown, and the Guild News teamwish the happy couple all the luck in the world as they embark on theirmarried life together.
Best wishes, Melissa Dennis, Editor
Mr&Mrs Broughton
16 GUILD NEWS
Beauty The Beauty Directory
Index 2012 £30
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