newproducts Precious platinum
Airbase airbrush cosmetics have launched their new and innovative Perfecting Primer – a colourless silicone gel containing precious metal Platinum.
Created in Switzerland, this premium quality provider provides an instant flawless finish. Diffusing reflected light; it reduces the appearance of fine lines and pores using anti-ageing ingredients for a rejuvenated look that lasts.
A comprehensive PR campaign will support stockists, educating consumers on the benefits of maintaining the electrical balance of the skin, recharging it while having an anti-oxidant
effect.As this creates a buffer zone, similar to a healthy epidermis, continually supplying electrons to the skin, allowing it to be reformed and restored while protecting against external elements. The Platinum negative ions also re-align water molecules, which make the cells sit in one direction, improving absorption of
moisture.AloeVera content also soothes, moisturises and regenerates tired skin.
•Airbase: 0115 967 8691 • Circle number: 76
Allwave
The Flabelos Lipo offers a three phase, 45- minute treatment. Using a low frequency ultra sound wave followed by radio frequency technology, this non-invasive system will break down and eliminate fatty deposits and cellulite.
To complete the process, electrical impulses and infrared tighten and contour the skin. This latest product can be used alone or in conjunction with the OTO Flabelos.
Included in the purchase price is full training for up to five members of staff.
• Sasaki International: 0845 330 6368 • Circle number: 123
Magnificent lashes
Royal Effem’s newMagnific Lash and Brow Care offers your clients a solution to bare brows and lashes.
Clinical tests have shown results of growth on general lashes within 60 days of up to
2mm.Active ingredients such as vitaminised Biotynal increase cell metabolism, Apigenina improves circulation during theAnogen or growth phase of the lash and OleanolicAcid reduces the atrophy or the premature falling out of lashes from the follicle.
TheMagnific Lash and Brow Care is also 100%free from parabens, contains no animal derivatives, is dermatologically tested and is fragrance free. The product is presented in an eyeliner-type dispenser with brush and does not feel sticky. It should be applied every night through the root of the lashes and the eyebrow.
• Beautytrade: 0845 230 1581
Travel light
Environ’sAVST Travel Pack will help your clients to travel light, whether they’re off on a weekend break or something more exotic. The new pack contains space-saving 20ml size bottles of four popular products from the vitamin-focussed range.
As well as being great for jet setters, the pack is the ideal introduction for those who want to trial Environ cleansing, toning and body care products for the first time. The pack containsAVST Body Oil with vitaminA, C and E,AVST Hydrating Lotion,AVST Cleansing Lotion, andAVST Moisturising Toner.
• Environ: 0208 450 2020 • Circle number: 205
126 GUILD NEWS
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