medical aesthetics
advanced medical aesthetics
Sujata Jolly looks at the importance of re-educating the skin and offering a complete solution to your clients’ skin problems.
There is a significant difference between traditional beauty therapy and clinics specialising in medical aesthetics.
These are treatments that will enhance your clients’ physical appearance with minimally invasive treatments. In the context of the beauty industry these are
non-surgical cosmetic procedures.
If you are interested in the psychological impact of skin problems and have become disillusioned with mainstream solutions to skin problems then perhaps a move into aesthetic medicine is for you. This is likely to mean that your business will change to suit an entirely new client-base.
typical problems
A wide variety of skin problems can be treated using non-surgical cosmetic protocols. These include:
•Acne • Scarring • Pigmentation • Rosacea • Sun damage • Skin tightening •Anti-ageing
treat & heal philosophy
It is essential that you understand why you need to change your client’s way of thinking about their skin. It is not a simple process to treat problemskins –many solutions ‘use a sledge-hammer to crack a nut’.
Sujata Jolly is the founder of Clinogen Laboratories, with a background in medical sciences and
dermatology. For more information telephone 01628 674 644 quoting Guild News.
Many treatments are too complicated both for clinics and more importantly, there is either no maintenance for clients or the homecare regimen is far too complicated to follow.
Invasive treatments such as chemical peels, TCA (TrichloroaceticAcid) peels, micro- needling and dermal-planing cause trauma to the skin which unless properly managed may lead to further complications
I believe an effective skin care programme is possible with simple to follow protocols. Products can be a very powerful tool tackling skin problems; therefore a full understanding of how the skin functions and how and why certain products interact with each other is necessary.
systematic approach
It is often the case that clients will have more than one skin problem. For example, a client may haveAcne but it is likely that they will also have scarring and pigmentation. Each of these needs to be addressed in a particular order to achieve optimum results.
As these are all distinct conditions, a different approach needs to be used for each problem.
• unblock pilosebaceous ducts • provide an anti-microbial environment • degrade damaged cells only • use proteolytic enzymes • use oxygen to promote cell repair
Aftercare and maintenance is essential in aesthetic medicine. Clients who have a simple to follow home care regimen with two or three products is usually all that is needed.
When choosing an aesthetic range to work with, you should ensure that you can offer your clients an end to end solution, ideally from one provider. Therefore, your chosen aesthetic range should differentiate your business so that you can offer treatments that your competitors cannot. It should also give visible results without side effects and little to no client down-time. Simple treatment protocols and targeted client maintenance also will make it appealing to your clients.
GUILD NEWS 115
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