innovations in skin care care
“With the use of newtechnologies,we are nowabout to enter a newera of skin care innovation”
- Patricia Pineau, L’Oréal
As consumers we’re regularly bombarded with the latest developments and innovations, whether it be in cosmetics, in the formof television adverts for the latest ingredients in a shampoo, to technological advancement in phones or computers.
Skin care is no different; just like everything else in the world it’s a constant streamof development, fromdiscoveries of innovative ingredients to really change the way products work, to advancements in the way in whichmachine-driven systems can offer ground-breaking treatments in the beauty salon.
Without these developments, skin care just couldn’t keep up with the demands of today’s consumers and clients looking for results-driven treatments and products.
The facial skin caremarket is one of the biggest and fastest growing beauty categories in the UK, according to a new report jointly published byMintel and L’Oréal
recently.The report, entitled Here Comes the Science, revealed the increased importance British consumers place on skin care, with the category defying economic conditions to generate £956million in 2011 and forecasting to break the one billionmark in 2013.
“The fact that the UK skin care market is forecast to break the billion pound barrier next year highlights the importance that British consumers place on their skin care routine,” says Vivienne Rudd, Head of Beauty and Personal Care Insight atMintel. “Key factors in its growth are the continued scientific and marketing innovation in
the industry, the discovery of new active ingredients and molecules that go into today’s new generation skin care products together with a more knowledgeable and informed consumer who now uses a wider range of skin care products and tools tailored to their skin, lifestyle and age, according to the report.”
Not surprisingly, clients are also interested in finding out more about today’s skin care ingredients, with one in ten women trying skin care products which include the most advanced ingredients and which have been created using the latest scientific thinking, according toMintel and L’Oréal.
As the understanding of the skin and its physiology becomes clearer, the advancements in ingredients and technologies grow with it. “The skin care products which people buy on the high street or at the beauty counter have an enormous depth and range of sciences underpinning
them.This is often overlooked,” says Patricia Pineau, Research and Innovation Communications Director at L’Oréal, which employsmore than 3,600 scientists and last year invested £173minto skin research.
“At any one time, we are conducting hundreds of research projects in different regions of the world to further understand the skin function and develop better products.With the application of this pioneering scientific research, together with the use of new technologies, we are now about to enter a new era of skin care innovation.”
For worthwhile developments to happen, it’s vital that scientists know what clients
and consumers of today are looking for in their products and
treatments.According to DrAriel Haus, a world leading dermatologist, wrinkles and fine lines are one of the top concerns, with pigmentation a close second. “Hyperpigmentation is a huge skin concern and one that is growing,” says Dr Haus. “I would estimate that I’ve seen a 40%increase in this complaint over the last year. Of all the concerns ofmy patients it is now the secondmost popular
complaint.Therefore we have seen a huge surge in themarket for products that tackle this complaint.”
Research carried out byMintel and L’Oréal also showed what clients are looking for when choosing their skin care and themainmotivators included cleaning the skin, keeping the skin moisturised, protecting the skin, preventing wrinkles, getting rid of dark circles and age spots, and tightening slackening skin.
ingredients
Over the past year there has been some exciting scientific developments in the ingredients used within professional skin care products. New discoveries are constantly beingmade and research is being carried out into how these can benefit the skin, resulting in the development of brand new products and existing products being tweaked and re- launched.
Perhaps one of the largest areas of advancement is those ingredients that fall under the umbrella of a cosmeceutical and, at the other end of the scale, those that fall under natural ingredients, including botanicals.
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