Marketing Excellence for
Senior Non-Marketers NEW fOr 2010
Duration
This programme provides an insight and
Benefits to the individual
3 days
understanding of modern marketing
Managers attending this programme will gain an
Programme directors
concepts and practice. It is designed to insight into how they can improve their personal
Professor Roger Palmer
equip managers with the understanding
effectiveness in interacting with colleagues
Professor Moira Clark
necessary to engage in productive
proficient in marketing, as well as broadening their
Dates and booking
dialogue and debate with colleagues
understanding of marketing strategy.
Tel: +44 (0)1491 418 767
in the marketing function.
gemma.kay@henley.com Benefits for the organisation
www.henley.com/open
Who is the programme for?
Organisations often struggle to understand how
Fees
marketing can deliver real benefits to the business.
The programme is intended to appeal to managers
£2,995
There are many examples of good marketing practice,
who have involvement or work cross-functionally
Prices include all
but demonstrating the specific return on investment
with marketing colleagues and need greater insight
residential costs
in the context of the managers’ organisation is often
and understanding of marketing in order to be
but exclude VAT
elusive. Good marketing practice can demonstrate
more effective.
effective use of resources and increased returns from
the marketplace.
Programme content
The programme discusses the main concepts
Learning process
and tools of marketing and shows how strategic
The programme provides managers from functions
insight can be implemented through marketing
other than marketing a ‘safe’ opportunity to step
planning. Managers from functional areas such as
outside their comfort zone and discuss marketing
accounting, manufacturing and technology are often
through the use of lectures, case studies, small group
intrigued by the emphasis placed on the insight
discussions and best practice examples.
and understanding of people and consumers that
is required for effective marketing.
This programme is available for in-company delivery,
and its effectiveness can be improved further by
drawing on marketing colleagues and practice within
one organisation.
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