Developing Insight-Led Commercial Strategies
NEW fOr 2010
Duration
It is easy to say ‘let’s grow the business by
Benefits to the individual
2 days with individual
X%’ but where is it going to come from?
Board members and senior executives will benefit by
and group pre-work
Why will our competitors be unable to adding tools and concepts that enable them to drive
Programme director
stop us from taking it from them? This
their businesses ahead, better communicate with
Jeff Callander
programme is about enabling leaders
and motivate their workforce and meet today and
Dates and booking
to create commercial strategies that
tomorrow’s market challenges.
Tel: +44 (0)1491 418 767
are market insight based, challenge and
gemma.kay@henley.com
support the corporate strategy and
Benefits for the organisation
www.henley.com/open
ensure the entire organisation can link
Organisations will benefit from having leadership that
Fees
can develop and drive an externalised organisation
their individual roles to the success of
£1,950
where all functions are focused on building longer
Prices include all
the business.
lasting competitive offerings that translate into a more
residential costs
profitable and sustainable business.
but exclude VAT
Who is the programme for?
Board members and senior executives, and existing Learning process
and future leaders of all disciplines who are driving
The programme uses a combination of pre-work and
their business on commercial reality and fact-based
exercises in a workshop format to introduce, use
decision-making and who are looking for effective
and embed tools and concepts while ensuring an
tools and techniques to help them compete.
opportunity for interaction and input.
Programme content
• Developing a commercial strategy – why it
is important.
• What does your company really sell? How do
we know?
• Leveraging market insight for competitive strategy.
• Customer intimacy – using customer expectations to
your advantage.
• Successfully externalising the organisation to deliver
the commercial strategy.
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