Growth and Innovation
18 The Strategy Programme
19 Implementing Strategy
20 Mergers and Acquisitions
20 Alliances and Partnerships
21 Developing Insight-Led Commercial Strategies
22 Managing Reputation for Success
23 Marketing Excellence for Senior Non-Marketers
24 Leading in the New Business Context
24 Achieving Excellence in Strategic Customer Management
25 Generating Growth through Strategic Innovation
26 Finance for Non-Financial Managers
17
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