Managing Reputation for Success
NEW fOr 2010
Duration
The objective of this programme is to help
2 days
managers understand the contribution
Programme director
that reputation makes both to their own
Associate Professor
success and that of their organisation.
Kevin Money
Any individual or organisation is dependent on
Dates and booking
their interactions with key stakeholders, which are
Tel: +44 (0)1491 418 767
often based on transactions and contracts. But real
gemma.kay@henley.com
commercial drivers are based on developing powerful
www.henley.com/open
relationships with customers, employees, suppliers,
Fees
investors, government, regulators and other influential
£1,950
groups. This programme will help managers make this
Prices include all
more tangible in delivering real competitive advantage
residential costs
and added value.
Benefits for the organisation
but exclude VAT
Who is the programme for?
• The recruitment and retention of top talent.
• Recognition of the competencies needed to drive
The programme will be relevant for managers
positive reputation.
who have a responsibility for developing positive
• An assessment of risk, compliance and governance
relationships with key internal and external
and the impacts of managing reputation on existing
stakeholder groups.
structures.
Programme content
• Understanding the essential alignment between
organisation purpose, vision, strategy and reputation
The programme will focus on:
building activity.
• defining what reputation means to the participant
• Managing conflicts and tensions between short term
and their organisation
goals and longer term reputation issues.
• developing integrated strategies to build positive
reputation in support of clear organisation goals
Learning process
• combining operational performance with techniques
A combination of talks, interactive sessions, individual
used in positive psychology to bring real insight to
exercises, case studies and group sessions.
the way in which relationships can be productive
and profitable.
Benefits to the individual
Strategic Learning Partnerships
• A heightened sense of their personal and
company brand.
If you are considering a number of programmes
• An understanding of themselves, their role in
for several attendees over the year then become
reputation building and the changing expectations
a Henley Strategic Learning Partner. We would
of stakeholders.
welcome the opportunity to talk to you about
how we can increase the ROI to your organisation.
• Practical reputation-building skills.
For more information please contact Gemma Kay
• An understanding of how reputation, as a dynamic
gemma.kay@henley.com
process, can be a rational and emotional concept.
Tel: +44 (0)1491 418767
• A practical approach to building positive reputation
from good and bad beginnings together with
avoiding and managing crisis situations.
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