NEWS EXTRA
INDUSTRY-WIDE CAMPAIGN SHINES A LIGHT ON THE SECTOR’S HIDDEN CAREERS
The Maddie Rose Campaign launches this month, and aims to help open up the sector to the next generation, as well as act as a lasting legacy and tribute.
NAME A CAREER and chances are there will be a job within the UK builders merchanting and materials manufacturing industries that will lead to that career.
Selling, buying, marketing, engineering, design, product development, logistics, planning, warehouse management, human resources, finance, driving, information technology, customer service: these are all possible career paths within the sector. However, for too long, the industry has not really been seen as offering a wide range of career
options.There have been a number of campaigns in recent years which aim to try and change the perception of the sector, and to encourage more younger people to consider it.
The latest of these, the Maddie Rose Campaign, is a pan-sector initiative spear-headed by the Construction Youth Trust which aims to highlight the huge variety of career options available in both merchanting and manufacturing. The Construction Youth Trust supports young people to recognise their full potential and help them to discover fulfilling and robust careers within industry. It creates strategic and longstanding relationships with schools, organisations and industry in order to inspire young people about the construction
and built environment. The campaign has been launched in memory of the late Maddie Hollamby, marketing executive for Keyline, who was committed to opening up the industry to encourage more young people to develop their careers as she was starting to do. Last year, September 22nd was designated Maddie’s Day, a day when her friends, family and colleagues celebrated her life, and flooded social media with her image, to raise money for the Construction Youth Trust, a cause Maddie was passionate about. To continue this momentum, the Campaign launches on April 21st, Maddie’s birthday, and between then and Maddie’s Day on September 22 2022 pledges to develop a Hidden Careers Schools Programme to engage more than 200 pupils across a number of pilot schools and colleges. In addition to this the aim is to offer work experience placements to more than 25 young people, and recruit at least 10 apprentices into the building materials
The Maddie Rose Campaign aims to be a lasting legacy in celebration of the life of Maddie Rose Hollamby. Maddie, marketing executive at Keyline Civils Specialists, loved working in the construction industry, and was passionate about highlighting its benefits to other young people so that they could develop through it as she had. At the time of her tragic death in August 2021, she had just been appointed Director of Visibility on the Travis Perkins Youth Board. The Youth Board has three main aims: Attract, Retain, Encourage and works to bring in a
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sector, on the merchanting and manufacturing sides.
The Hidden Careers Programme involves live sessions, going into schools to introduce young people in Years 11 and 13 to the wide range of career options on offer within the sector. The sessions aim to be interactive, engaging and dynamic, aiming to uncover the variety of careers and the challenge some of the stereotypes and misconceptions about the industry.
Initially, the Campaign will operate a pilot scheme across London and the South East, where the CYT currently has existing, strong relationships with schools and colleges. Eventually, the plan is to expand the scheme out to other areas. The work that is done on the back of the pilot scheme will help to publicise the
Campaign, and broaden the scope of the Hidden Careers Programme.
How can merchants and manufacturers get involved in the Campaign: • Look at your organisations and find role models who can support the Hidden Careers Sessions • See if you have suitable Work Experience options, to allow young people to learn more about the opportunities available • Share any apprenticeship or employment opportunities you have with the CYT. Not every merchant or
manufacturer will be able to get involved straight away, so another way to keep involved is to donate to the Campaign via https://
www.justgiving.com/campaign/ maddierose where all donations will be very gratefully received. £250 supports a young person to complete an industry work placement, £500 enables a young person to take part in a transition programme and £1,500 offers the opportunity for a young person facing barriers to take part in a programme of bespoke, targeted support into employment. BMJ
The Campaign will be updating regularly with case-studies and reports. To find out how you can get involved or to find out more about the Campaign, contact Charlotte Kirkbride,
charlotte.kirkbride@
constructionyouth.org.uk
younger generation of people into the business, keep them in the business and help them to see it as a career, rather than just a job and to ensure all younger people in the business feel encouraged, comfortable and safe to speak out and voice their opinions.
In her role, Maddie would have been responsible for the visibility category of the Youth Board, overseeing the activity and the working group within that. Internally, her focus would have been to try and reach all colleagues, ensuring everyone knows we exist and our
purpose, as well as engaging with young people - highlighting opportunities for them, making them feel valued and ensuring their voice is heard.
Externally, Maddie would have been looking at awareness of the business, from a young person’s perspective. That could be how the website lands with young people, what the job adverts looks like, whether the group is considered as a career option and the educational route through the group’s LEAP apprenticeships.
www.buildersmerchantsjournal.net April 2022
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