SOUTH KOREA: INCHEON INTERNATIONAL AIRPORT
the creation of ‘flagship’ shops for selected major beauty, liquor and tobacco brands chosen by the DF1, DF2 and DF3 concession operators. “In T1 there is no flagship store
concept; though Chanel, of course, has its own individual beauty shops,” the spokesperson notes. “But in T2 there are flagship
stores. There are six for perfume and cosmetics (DF1) under Shilla Duty Free: Chanel, Dior, Estée Lauder, Lancôme, SKII and Sulwhasoo. “Also, there are six flagship stores
for liquor and tobacco (DF2) under Lotte Duty Free: Ballantine’s, Johnnie Walker, Royal Salute, Hennessey, Korea Tobacco & Ginseng (KT&G) and IQOS.”
Single-digit sales in 2017 One leading luxury brand absent from T2 is Louis Vuitton, which already occupies Incheon’s premier boutique location in the centre of the T1 main terminal. Prior to issuing tenders for the
T2 concessions, IIAC negotiated agreements with both Chanel and Louis Vuitton for selected boutique positions on either side of the central shopping area. The airport authority’s original
idea was to assist the eventually selected DF3 operator [Shinsegae] in negotiations with the two key brands by settling the issue of the prospective boutique locations in advance. This would leave the chosen operator with the option to enter discussions with either, both, or neither brands for
Shinsegae steps up
In the luxury fashion quarter, the IIAC spokesperson notes that Shinsegae Duty Free operates 20 luxury boutiques in T2 and is planning to bring in two more luxury brands later this year. In addition, it operates a number of
fashion accessory and children’s shops under DF3, along with two social media brand shops. The boutiques under Shinsegae in
T2 currently include Bottega Veneta, Celine, Chanel, Chloé, Etro, Fendi, Gucci, Longchamp, MCM, Moncler, Prada, Rimowa, Salvatore Ferragamo, Yves Saint Laurent, Tiffany & Co., TAGHeuer, Tory
MAY 2018
Burch, Tumi and Valentino. In addition, Shinsegae will open
Hermes and Rolex boutiques in the second half of this year. Boutique positions reserved for the two brands are currently occupied by Etro and TAGHeuer. These will be relocated elsewhere in the central shopping area. “There is a lot of digital screen media
inside the flagship stores,” says the spokesperson. “We are trying to provide a more
special experience for our passengers through IT technology. “Also, four of our luxury boutiques are
Shinsegae Duty Free already operates a Hermes store in T1.
TRBUSINESS 91
in T2 only – Chanel, Chloé, Rimowa and Valentino. We don’t have these luxury brands in T1.”
Customers shopping at Shilla Duty Free’s T2 perfumes & cosmetics store.
the prior agreed boutique locations if they wished to. “We have Chanel but there is no
Louis Vuitton boutique in T2,” says the spokesperson. “Operators can choose their own
brands and merchandise.” In another new development in T2,
Shinsegae has opened flagship shops featuring South Korea’s two most popular social media apps – Kakao Talk and Line. The popular shops sell a range
of merchandise including toys, snacks, household items and stationery featuring ‘emoticon’ characters that many users of Kakao Talk and Line messaging and social media services attach to
text messages. Meanwhile, despite Beijing’s
ban on group tours to South Korea since early 2017 in retaliation over the THAAD missile crisis, Incheon still managed to record single- digit duty free sales and passenger increases last year. More South Koreans travelled abroad and new visitors from Southeast Asia arrived on
Shinsegae has opened flagship shops featuring South Korea’s two most popular social media apps – Kakao Talk and Line.
TRBusiness
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