NEWS ROUND-UP EJM: ‘India is TR’s sleeping giant’
travelling to and from India and a better duty free offering, so this is an area to watch out for in terms of development opportunity, especially when you consider the numbers of Indians now travelling for the first time.” While Juul-Mortensen admits there is
‘plenty of reason for optimism’, he says the industry must ensure it is ready to adapt and evolve to the world around it. “South Korea is clearly going through
India’s nascent travel retail potential is ready to be exploited as new markets open up to the industry, according to TFWA President Erik Juul-Mortensen. “Japan continues to develop and has
opened up for foreign investment, plus there are the smaller markets, which I keep mentioning, such as Vietnam and Cambodia,” he outlines in a wide-ranging interview for TRBusiness’ Asia Pacific edition [see page 34]. “These destinations are really
beginning to live up to their early promise. Another market I’ve talked about a lot is India, which is a sleeping giant for our industry. There are lots more people
a period of re-adjustment and there’s evidence of the need for greater flexibility and understanding between stakeholders,” he added. “There is also reason to look at the
business model we have been using for a long time. I’m not saying it is broken. “It perhaps just needs a rethink to be
made more fit to today’s rapidly changing market; a greater level of acceptance and consideration from all sides – not least airport landlords – and understanding things must be more balanced. We must build trust between all stakeholders so that knowledge, insights and data can be shared better.”
WiTR/Haiti podium at first awards
The forthcoming Travel Retail Awards will act as a platform to voice the vital work of Hand in Hand for Haiti (HIHH), as TRBusiness teams up with Women in Travel Retail (WiTR) in a special initiative. A donation from every table/seat booked
goes towards Hand in Hand for Haiti. The Travel Retail Awards takes place
on Monday 7 May at the Conrad Hotel in Singapore during the TFWA Asia Pacific Exhibition and Conference.
The US-based not-for-profit organisation provides life-changing educational support to children in Haiti, whose lives changed after the devastating earthquake hit in 2010. Haiti’s plight was further drawn into
focus following the impact of hurricanes Irma, Maria and Harvey last year, which battered parts of the US and Caribbean. WiTR
has
committed to raising €15,000 ($18,480) to procure musical instruments
for
school children in the country, with the funding also being used to support an extra-curricular music programme.
VR research tool ‘to boost footfall and conversion’
Swiss research agency m1nd-set is expanding its service offering with a new virtual reality (VR) research product to boost footfall and conversion in duty free shops. M1nd-set is teaming up with UK and
US-based digital marketing and research company CheckmateVR, which specialises in providing leading-edge technology for research, to launch this new digital research product. The service allows retailers to gain
insights through testing to understand and anticipate shopper behaviour, while evaluating the impact of design options on footfall and conversion rates. International passengers can browse and
shop in virtual 3D duty free stores, visiting each category from their own home or hotel prior to travel. This tool includes interactive digital
screens and merchandising displays to optimise communication touchpoints. The research can be delivered online
to smartphones and tablets, computers or direct through VR headsets, making it flexible and affordable. “Thanks to m1nd-set’s new digital
VR service m1nd-set 360°, these vital shopper insights can now help shape and perfect retailers’ and brands’ consumer marketing and communications strategies,” commented m1nd-set CEO Peter Mohn.
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