ASIA AIRPORTS: HONG KONG INTERNATIONAL


Shilla and CDF-Lagardère phase in the changes at Hong Kong


Hong Kong International Airport celebrates 20 years of operation in July and is busy future proofing for the next two decades. With an eye firmly on upgrades and a revamped retail offering, Claire Malcolm looks at an ambition to serve 100m passengers by 2024.


Above: View of the T1 west hall entrance housing CDF- Lagardère’s assortment.


I


n the two decades since Hong Kong International Airport (HKIA) at Chek Lap Kok replaced Kai Tak


[who can ever forget the legendary rooftop- skimming landing approach? Ed], the high-flying operation has repeatedly ranked in the annual Skytrax awards. Record year-on-year passenger


traffic growth of +3.3% in 2017, reaching just shy of 73m, was unsurprising given its solid growth figures in recent years. PAX volume last year was buoyed by mainland Chinese and Japanese travellers who topped source market movements. With plans for the airport’s highly


publicised HK$141.5bn ($18bn) third runway already underway, HKIA is targeting passenger capacity of 100m by 2024. A host of facility upgrades will


accompany this, including expansion at T2 and the under-development T1 phased project, with a completion


With plans for the airport’s highly publicised HK$141.5bn ($18bn) third runway already underway, HKIA is targeting passenger capacity of 100m by 2024.


TRBusiness 74 TRBUSINESS


date set for 2020. A more spacious passenger


experience is the end goal for T1, with 40 new check-in counters, self- drop bag facilities, two additional baggage claim carousels, a roof garden, hi-tech recreational zone and children’s play area.


Retail changes Crucially, there will be more shops and catering outlets in the expanded landside arrivals hall, as well as 1,400 much-needed car parking spaces. The Airport Authority Hong Kong


(AAHK) is also adding a weatherproof Sky Bridge to connect T1 and the North Satellite Concourse, which will largely eliminate the need for shuttle buses and reduce passenger travel time. A tourist attraction in its own right, it will be tall and wide enough to allow an A380 to taxi underneath and features an observation deck and F&B outlets. It was a case of all change in the


duty free landscape in 2017 with the appointment of the CDF-Lagardère Company joint-venture operating under the brand ‘Duty Zero by CDF’. Meanwhile, The Shilla Travel Retail


Hong Kong Limited opened P&C and fashion accessories outlets under its


‘Beauty & You’ brand, taking over from DFS Group.


Phased renovation With a phased store renovation programme underway, the airport refuses to be drawn on the value perception issue previously hinted at by CDF-Lagardère when it said it would focus on addressing and rebalancing the price perception of the airport’s existing offering. A grand opening is due to take


place this summer and HKIA is promising an experientially-focused, digitally-advanced


destination


with a broad range of customer engagement activities including ‘a new generation zone featuring emerging Korean and Japanese beauty brands, as well as tasting bars and in-store VIP lounge’. The eight Duty Zero stores,


covering 3,400sqm, will feature the widest assortment of Chinese liquor ever seen in travel retail, Asia Pacific’s first Hennessy airport boutique, and a dedicated single malts concept. Shilla’s Beauty & You umbrella


meanwhile will eventually be home to more than 200 brands with a number of new to HKIA labels, including Alexander McQueen


MAY 2018


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