COUNTER INTELLIGENCE Jo Malone Blossom Girls to activate at Changi Airport
Jo Malone London has partnered with Changi Airport Group and The Shilla Duty Free (Shilla) to celebrate the launch of the Blossom Girls collection. A dedicated ‘unique space’ has been
created for visitors to discover the limited- edition colognes at Changi Airport. The collection includes three colognes:
blooming Plum Blossom, playful Nashi Blossom and pretty Sakura Cherry Blossom. Inspired by the joys of spring, each one is presented in a vibrant bottle.
Victorinox opens new shop- in-shop in Helsinki Airport
Victorinox, maker of the original Swiss Army Knife, has partnered with Dufry at Helsinki Airport to open its first multi-category shop-in-shop in Scandinavian travel retail. The 24 sq m space showcases
Victorinox’s multi-category product offering, featuring a broad selection of travel gear. This includes the Spectra and Lexicon Hardside Collections, I.N.O.X watches and famous multitools. Located in a multi-brand fashion and
accessories Dufry boutique, the shop- in-shop represents its first space in Scandinavian TR following the formation of its dedicated travel retail team. Director of Global Travel Retail Thomas
Bodenmann said: “This opening is an important step for the Victorinox brand in travel retail. “It’s the first time we’ll be able to bring
to life our multi-category credentials together with our partner Dufry outside of Switzerland, in a dedicated airside space at a premium location.”
Located in T3 next to Shilla, the space has been designed to mirror the ‘colourful, oral creative’ of the campaign. The space provides visitors with various
opportunities to discover the collection for themselves. Services include fragrance combining
consultations and express hand & arm massages. Visitors can also enjoy live Jo Malone
London box calligraphy, a Blossom Girls- themed tunnel and GIF photo-booth, and the opportunity to personalise a charm. This can be used to decorate their Jo Malone London bag. Raelene Johnson, Vice President
of Global Merchandising Division, The Shilla Duty Free said: “Strategic partnerships such as this elevate the shopping experience for travellers, enhancing customer engagement through experiential activities.”
William Grant runs Valentine’s Day Hendrick’s campaign
William Grant & Sons (WGS) has reflected on its first GTR Valentine’s Day campaign to promote Hendrick’s and its ‘odd infusion of rose and cucumber’. Activations to celebrate Valentine’s
Day ran in airports, including Heathrow, Gatwick, Stansted, Barcelona, Changi, Madrid, Geneva, Colombo and Dubai, with passengers enjoying free roses, gift-bags and a guide to romance. WGS Head of Marketing GTR Ifan Jenkins
said: “This is the first time that we have used Valentine’s day as a lever to promote Hendrick’s, but given its infusion of rose (and cucumber) and it seems an obvious connection.”
EMEATR marks The Macallan Quest TR exclusive launch
Edrington Europe, Middle East & Africa Travel Retail (EMEATR) has celebrated the launch of the travel retail exclusive The Macallan Quest Collection on Viking Line Ferries. The Macallan Quest Collection is a
quartet of single malt whiskies – Quest, Lumina, Terra and Enigma – created exclusively for global travel retail. A themed launch event for selected
customers took place on board Viking Line Cinderella. Attendees were given the first opportunity to purchase the Quest
150 TRBUSINESS
Collection on ferries in the Nordics. Following welcome cocktails and a series of masterclasses, guests navigated
round four stations – north, south, east and west – channelling their own sense of exploration to learn more about The Macallan wood story and the new range. EMEATR Commercial Director Kasper
Andersen commented: “Viking Line has become a go-to destination for whisky connoisseurs in the flourishing Nordic ferry and cruise market. “Over the years, Edrington has built an
extremely close partnership with Viking Line, through exclusive bottlings and retail innovation and this launch event marks an important step in our relationship.”
MAY 2018
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