COUNTER INTELLIGENCE Armani cruise animation spotlights with Changi/Shilla
Georgio Armani Beauty launched an immersive yacht club animation concept at Singapore Changi Airport with The Shilla Duty Free (Shilla). Positioned adjacent to Shilla’s Changi
Airport T1 store in the transit departure area until 26 April, the Armani Yacht Club Animation highlighted new fragrance for men Acqua di Giò Absolu from the Acqua di Giò Homme franchise. The animation was designed to
symbolise the serenity and sophistication of a luxury yacht experience. Travellers could explore the olfactive
world of Acqua di Giò Absolu and Armani Code using a nautical-themed exclusive barometer digital application.
fragrance leather case, scented nautical bracelet, or Acqua di Giò Absolu travel spray for every purchase of an Acqua di Giò men’s fragrance. Raelene Johnson, Vice President of
Meanwhile, a simulated water zone featuring a photo-booth allowed travellers to engage in a yacht sailing experience featuring digital visuals from the worlds of Armani Code and Acqua di Giò Absolu. Consumers were treated to a complimentary engraving service for a
Crystal Head Vodka in new limited-edition bottle launch
Crystal Head Vodka has launched its first limited-edition artist series bottle by artist John Alexander. Available in 700ml and 750ml sizes
with a suggested retail price of $149.95, the product is exclusive to DF&TR for six months and hits the domestic market in August. Dufry will be the first to offer this exclusive
collectable in select North American airport locations. According to the company, the evocative
bottle finish is derived from Alexander’s expressive 1988 oil painting ‘Dancing on the Water Lillies of Life,’ which is currently on display in the Dallas Museum of Art.
Tom Ford in twin eyewear release with Marcolin and DFS
DFS Group and Marcolin Group have announced the launch of two best-selling Tom Ford sunglasses styles. The Asian-fit styles – Jacob for men and
Amarra for women – will be introduced this year following a successful debut project in 2017. Shiny black frames are embellished with Tom Ford’s signature ‘T’ logo in a
luxurious, shiny rose gold colour, with high-quality gradient lenses in blue for men and pearly-pink mirror for women. A dedicated in-store campaign will
star well-recognised Asian influencers sporting the styles. Both styles are available across DFS’
network of 37 stores globally, including at T Fondaco Dei Tedeschi by DFS Venice.
Global Merchandising Division, The Shilla Duty Free added: “The Shilla Duty Free enjoys a close working partnership with Changi Airport Group and brand partners to consistently present innovative concepts, enhancing the shopping experience for travellers.” Johnson added that Shilla was confident
that the animation acted to engage, re-energise and excite shoppers who experienced the fragrances for the first time travelling through the airport.
Royal Dragon Vodka secures King Power Thailand listing
Royal Dragon Vodka DF&TR agent Yam Seng Pte Ltd has secured a new listing for Royal Dragon Vodka with King Power Thailand. The Imperial one litre and Elite
Flavoured Collection are part of the Royal Dragon Vodka assortment available at departure stores in Bangkok Suvarnabhumi International Airport. Yam Seng Pte Ltd Sales and Marketing
Director Jerseen Sidhu said: “We’ve been building Royal Dragon Vodka’s presence across different markets for the past three months and our most recent listing with King Power Thailand is an indication of steady growth. “Suvarnabhumi Airport is a strategic
location for us as it is a key hub for Southeast Asian travel and receives a growing influx of global tourists.” Singapore-based Yam Seng Pte Ltd
is the appointed agent for the ultra- premium vodka brand in selected key duty free markets.
MAY 2018
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