COUNTER INTELLIGENCE Johnnie Walker unveils new wall-bay at London Heathrow Terminal 5
Diageo Global Travel (GT) is repositioning flagship whisky brand Johnnie Walker
throughout its global travel retail channels with an arresting new retail design concept. As part of a global rollout beginning
at London Heathrow Airport Terminal 5, Diageo GT has partnered with Dufry Group to unveil an eye-catching wall-bay located within the World of Whiskies store. The new brand design revels in the
origins of Johnnie Walker and its depiction of a grocery shop in Kilmarnock, Scotland,
Travel Retail Experts to represent Feiler in DF&TR
Travel Retail Experts has announced a new cooperation with bathroom textiles manufacturer Feiler Germany. The Feiler collection will be presented
at the TFWA Show in Singapore which runs from May 8 to May 10 (Basement 2, Stand H10).
Founded in 1928, the Feiler range comprises around 60 different products, exported to approximately 35 countries. The company will present its new
Ben & Fine design for the first time in Singapore, where the focus for TR is on children’s products and trendy accessories (handbags, toiletry bags and make-up bags). Lutz Natonek, Director, Travel Retail
Experts said: “We at Travel Retail Experts have many years of experience of handling and representing brands in the travel retail channel and it is rare to find a brand of the quality and integrity of Feiler. We are thrilled to be presenting their superb portfolio in Singapore.”
DFS hosts seventh Masters of Wines and Spirits
DFS Group successfully hosted its seventh annual Masters of Wines and Spirits event at The Warehouse Hotel on the banks of the Singapore River. The event, held in partnership with
Changi Airport Group, was staged for the first time over two days bringing together almost 800 local and international guests who explored various unique tasting experiences from the world of whiskies, wines and cognacs. The 2018 Masters of Wines and Spirits
Collection is available for purchase at Singapore Changi Airport and will be offered later in the year at T Galleria by DFS in Hong Kong and Macau. Guests in Singapore had the opportunity
to meet leading spirit brand ambassadors through an interactive panel, hosted by DFS Group Director of Spirits Frederik Vanden Bulcke. In another first for DFS, this year the
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Masters of Wines and Spirits collection will be transported beyond Singapore for customers to enjoy in Hong Kong and Macau. DFS Group Senior Vice President
Wines, Spirits, Tobacco, Food and Gifts Brooke Supernaw said: “Each year, our talented merchants at DFS bring together the world’s most sought-after wines and spirits and their brand ambassadors, in an event dedicated to the enjoyment and appreciation of the finest products.”
where he began blending and selling whiskies in the 19th Century. Diageo GT says it will continue to work
with its global partners to revamp the brand’s permanent visibility at airport terminal locations worldwide. Dayalan Nayager, Managing
Director, Diageo GT said: “We are confident travellers will enjoy this new shopping experience that explores the history and pioneering spirit of this much-loved brand.”
Fraas implements Munich Airport pop-up shop
Scarf company Fraas implemented a pop-up store at Munich Airport for the month of February in partnership with Eurotrade. The pop-up Store highlighted FRAAS’
latest designs along with more classical styles and covered different price points from €29.95 up to €249. The Travel Essentials range, which
includes ponchos, Fraas gift-sets and the Signature collection, were among the best-sellers. Currently, both parties are working
on a permanent installation for FRAAS at Munich Airport. Hannes Koch, consultant FRAAS
Global Travel Retail commented: “In our ambitious plans to become the leading global scarf brand in travel retail it was an important test to prove that our concept is a great fit for the channel.”
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