TOP 5 ASIA OPERATORS: EVER RICH Unlock the full potential...


The number of Chinese customers visiting Ever Rich’s downtown Neihu store has picked up since Q3 2017.


According to the source, visitors departing directly overseas from Penghu would be able to purchase goods in the shopping plaza’s international DF shop. Taiwanese residents and other visitors returning to Taiwan would also have the option to purchase goods in a separate ‘domestic’ duty free shop within the complex. The plan was to ensure duty free


goods and brands curated for the Profond Pier Shopping plaza shops appeal to young East Asian adults. The source says: “Penghu has


received an award for having one of the best beaches in the world. Taiwanese and Japanese visitors go there – it’s mostly young people and young families. “The composition of tourists


visiting Penghu will be different to Kinmen as there are good marine sports resources in Penghu such as wind-surfing, diving and other activities.” Those visiting the complex


goods and cultural creative products are located on the third floor. Other travel retail attractions


include a whiskey museum named ‘Whiskey 101’ on the shopping plaza’s second floor. The display also includes a whiskey still allowing visitors to see the whiskey distilling process. In addition to duty free shopping


and the whiskey museum, the complex’s other entertainment attractions can be found on the fourth and fifth floors. These include a multiplex cinema and Go Star Challenge, an extreme sports challenge centre.


“As Penghu is a marine holiday destination it’s only popular in the summer, so we need other attractions for winter visitors.”


Ever Rich source


The 1,680 sq m challenge space offers four major elements. These are Skywalk, Augmented Reality Climbing (the first of its kind in Taiwan), Ninja Warrior Obstacle Course Competition and Fun Climbing. The source adds: “As Penghu is a


marine holiday destination it’s only popular in the summer, so we need


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certainly have plenty to look forward to as far as the retail offer is concerned. Around 100 domestic and international luxury fashion, perfumes and cosmetics, and international duty free brands are displayed on the ground and first floors of the five-storey Profond Pier Shopping Plaza. Souvenirs, leisure and sports


MAY 2018


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www.trbusiness.com/subscriptions The Go Star Challenge includes climbing elements. TRBUSINESS 65


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