COUNTER INTELLIGENCE Some of the best in May Lindt and DDF pre-launch Travel Souvenir Collection
Dubai Duty Free departures stores and included two additional high-profile promotion set-ups in international arrivals and departures. The new collection was launched
on 8 March 2018 and the high-profile promotions took place until 31 March. Both travel souvenirs – the Lindt
Lindt & Sprüngli Travel Retail and Dubai Duty Free (DDF) joined forces for the pre-launch of the Lindt Travel Souvenir Collection at Dubai International Airport. The promotion took place across all
Hanse ‘nets’ success as Bracenet TR distributor
Bracenet has appointed Hanse Distribution as its exclusive travel retail distribution partner. Hanse tells TRBusiness that it has already
secured listings for Bracenet with partners Lufthansa, Austria Airlines and Condor and received favourable reaction from a number of other carriers. Bracenet produces bracelets from the
waste of so-called ‘ghost’ fishing nets, which adversely impact millions of sea animals every year. The firm receives debris from the
nets before cleaning and fashioning the material into a stylish garment that echoes a commitment to protecting the world’s seas and oceans. Anna Berezhnaya, Sales Director
Inflight at Hanse Distribution commented: “We believe that passengers are willing to buy not just another gift on board, but something that serves a good purpose. “We all see how important
sustainability is becoming in every aspect of business and we are very happy that many airlines are interested in this really unique concept that Bracenet offers.”
Tin Suitcase 360g and Lindt Chocolate Trolleys 600g – comprise Swiss premium chocolate with assorted napolitains in six flavours. These are milk, surfin, milk hazelnut, Lindor, cresta milk and cresta white.
Dubai-themed stickers accompany each product range for customers to style their tins, giving a sense of place to the purchase. As part of the campaign, a 15% discount
was available on the Lindt Tin Suitcase (360g), 20% on the Lindt Chocolate Trolleys and 20% on the regular assorted napolitains (500g). Lindt Global Duty Free Division Head
Peter Zehnder said: “We have always had a great partnership with Dubai Duty Free and over a long and fruitful relationship conducted several global pre-launches.”
Heineken lists first alcohol-free beer onboard Ryanair
Heineken has listed the newly launched Heineken 0.0, alcohol-free beer on Ryanair. As the first zero alcohol beverage in its 150-year history, Heineken 0.0 features on Ryanair’s new inflight menu launched on 1 April. It joins Heineken beer and Bulmers cider from the Heineken portfolio. Offered in a 33cl can, it is
aimed at the rising global consumer interest in a balanced, healthy lifestyle. The zero-alcohol option appeals across various social occasions and consumer profiles, according to the company. Heineken Global Duty Free Account
Manager Airlines Christian Klimpke outlined the strategy behind the launch: “Heineken is fully committed to innovating new experiences for the consumer and ideally matched to air passenger needs. “It offers a distinctive,
premium quality, alcohol-free experience. Heineken has seen strong growth in the zero- alcohol segment and expects this to continue, driven by the global cultural trend of living a balanced, healthy lifestyle. “Heineken 0.0 gives
consumers a choice for all their drinking occasions, without on quality.”
compromising
Diesel in pop-up appearance at Haitang Bay TR complex Fashion brand Diesel has made further
strides in Asia Pacific with the opening of a new pop-up store at the Haitang Bay Shopping Complex in Sanya. The world’s largest off-shore duty free
shop will showcase the 45sq m pop-up for six months. It will boast a light format that has been
featured at previous Diesel locations in travel retail. Diesel’s new pop-up follows its recently
opened door at Shanghai Pudong International Airport Terminal 2. A further opening is planned at
Shanghai Hongqiao International Airport Terminal 2 (domestic).
148 TRBUSINESS MAY 2018
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