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Wait over as Ever Rich finally makes its mark at Penghu duty free shop complex


The soft opening of the Penghu resort complex boasting 27,000 sq m of duty free and travel retail space represents a positive start to 2018 for Ever Rich Duty Free Shop Corporation. Andrew Pentol reports on a project a long time in the making.


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n February, Ever Rich Duty Free Shop Corporation soft opened its Penghu resort complex, which


occured as it looked to defend its territory (Zone C) in the Taiwan Taoyuan T2 duty free tender. At the time TRBusiness went to press, eager retailers were still waiting for the bidding details to be released, despite the airport teasing the information on the tender months ago. In 2015, the company revealed it


was going to to open a giant shopping mall and hotel complex in 2018 on Penghu, an offshore island that


forms part of an archipelago of 64 islands in the Taiwan Strait between mainland China and Taiwan. The project is similar to what


opened on Kinmen in 2014, but on a much larger scale. This is because it


entertainment facilities. Penghu is famous for its clear sea


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water and white sandy beaches, which attract large numbers of Mainland Chinese and Japanese travellers as well as other foreign nationals. The peak season is from April to September. The tourism mix


however, is its ability to capitalise on a landing visa policy that took effect on 1 January 2015. This allows Chinese visitors to Taiwanese offshore islands, so perhaps this played a part in Ever Rich’s decision to develop another retail and leisure complex in the strait. Speaking to TRBusiness ahead of


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the soft opening in February, an Ever Rich source said the DF&TR facilities would span 27,000 sq m. The source also revealed


international and domestic DF&TR shopping facilities would be among the major attractions at the new Discovery Hotel and Profond Pier No.3 Shopping Plaza.


www.trbusiness.com/subscriptions TRBusiness An exterior shot of the Profond Pier Duty Free Complex building. MAY 2018 TRBUSINESS 63


The tourism mix is broader than on Kinmen, which is why Ever Rich is offering a DF&TR assortment that is varied in price and positioning.


is broader than on Kinmen, which is why Ever Rich is offering a DF&TR assortment that is varied in price and positioning. A similarity with Kinmen,


Above: The shopping complex is creative and colourful with a lively atmosphere.


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