NEWS/INSIGHT: LAGARDERE PARIS
but don’t yet have the atmosphere we want to create around cosmetics. “At the moment, this part of the
store is probably quite common [compared with cosmetics areas in other stores] and nothing special.” The numerous Asian passengers
flying out of T2E makes it a necessity to ensure the remainder of the store is up and running as soon as possible. “Obviously, we have to be out
there quickly as the Asian customers love cosmetics. It is the only part of the store that is not exactly as we intended on the opening day.” Pressed further as to when exactly
Lancôme is strongly represented instore.
high ceilings and is inspired by the architecture of the Grand Palais in Paris. “It is painted white and gold with
a touch of black [dovetailing well with the BuY Paris Duty Free logo - Ed] and creates a very different environment. “We want visitors to feel like they
are in a department store which was among our objectives.”
A real milestone Lagardère Travel Retail Chief Business officer Ambroise Foundeur, who attended the official opening alongside the likes of Groupe ADP
“The digital screens give us a modern tool to display messages from brands. They are not only big and beautiful, but relate more naturally to shopping than in previous instances.”
Guy Bodescot, SDA
Chairman and Chief Executive Officer Augustin de Romanet and Lagardère Travel Retail Chief Executive Officer Dag Rasmussen, tells TRBusiness: “The opening of this concept is a real milestone in terms of customer experience. “The ambition was to reinvent
beauty or reinvent the beauty experience in an airport. I believe we have achieved this. “There is an interesting and
evolving brand mix and a fantastic design with a real sense of Parisian architecture.” The concept itself may have been
launched on time (29 March), but is unlikely to be fully operational until the summer. This is because The Estée Lauder Companies has not delivered its part of the shop, which is an important element of the whole concept. Bodescot comments: “We have
displayed some generic equipment there so we can showcase products,
Attention turns to CDG T2E Hall L
As the Paris Charles de Gaulle T2A project nears conclusion, with just the beauty store left to complete and some fashion and F&B additions/modifications to come together with any tweaks in the interim, the focus is now on the T2E Hall L area. “Work in that area is in full flow,” SDA
CEO & Director General Guy Bodescot tells TRBusiness: “We still have a basic service of shops including last-minute outlets, but the operating conditions are poor in that terminal with all the work
32 TRBUSINESS
going on.” Minimising disruption is the prime
objective, he stresses “We are creating a walkthrough in an
already open configuration which as you can imagine is very unpleasant for passengers.” Lagardère Travel Retail Chief Business
officer Ambroise Foundeur (pictured left) comments: “The opening of T2E (Hall L) will take place next year. The retail renovation has started and will take the form of a new retail zone, including the JCDecaux business and a fantastic fashion line-up.”
MAY 2018
everything will be completed, Bodescot remarks: “This very much depends on Estée Lauder. I am happy with what they have in mind and hope it will be done by the end of the month or beginning of June.”
Embracing digital One element that is up and running is the ‘La Place Digital’ (The Digital Square) implemented by Paris Aéroport in partnership with JCDecaux. The new 80sq m digital platform, which according to JCDecaux is the largest in a European
Lagardère Travel Retail Chief Executive Officer Dag Rasmussen speaks at the official opening of the new concept.
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