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Tomb Sweeping Holiday. The ferry service between Budai
in Chiayi County and Magong, the capital of Penghu was suspended all day, mainly due to the strong winds whipping up high waves in the Taiwan Straits. Some tourists might well be
put off visiting Penghu and taking advantage of these excellent new facilities, but for Ever Rich and the Penghu County Government there is ample reason to expect high numbers of tourists, in the near future at least. One reason is because The
Whiskey 101 is Taiwan’s first whiskey museum to showcase whiskey on a large scale.
“Visitors departing directly overseas from Penghu would be able purchase goods in the shopping plaza’s international DF shop. Taiwanese residents and other visitors returning to Taiwan would also have the option to purchase goods in a separate ‘domestic’ DF shop within the complex.”
Ever Rich Source
and space planning and recruitment to be finalised, Ever Rich finally soft opened the Penghu resort complex on 14 February, a day before Chinese New Year eve. Facing the South Sea Visitor Centre
and third port of Penghu, the project includes a number of firsts in Penghu and Taiwan and is expected to generate 400 or 500 job vacancies. Despite being dubbed ‘the
other attractions for winter visitors.” Direct international flights from
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Penghu’s Magong Airport to China are operated during the summer months, while year-round domestic flights serve Taipei, Taichung, Kaohsiung and other airports on Taiwan island.
Decreased Chinese group tour numbers hinder Ever Rich in 2017
A decrease in mainland Chinese group tour numbers during the past 18 months has not made life easy for Taiwanese travel retailer Ever Rich. As a result, the retailer reported just
single-digit revenue growth in most of its airport and downtown duty free locations. The slowdown in sales growth relates
to restrictions imposed by Beijing on group visits to Taiwan in response to
66 TRBUSINESS
cross-Straits tensions following the republic’s Presidential elections. An Ever Rich source, however, told
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Number of ‘firsts’ After a three-year, three-month wait for the contract to be signed
to go by, it is easy to see why. On Saturday 7 April, ferry services between Penghu and Taiwan’s main island were shut down. This made it difficult for thousands of travellers to return home before the end of the
November 2016. “Fewer group tours came to our
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TRBusiness in January that relations between Taiwan and China had begun to improve and that it was hopeful mainland visitor numbers would begin growing once more. The source said: “There were fewer mainland Chinese
visitors due to problems with China over the Presidential elections in
shops, however, Chinese FIT (free independent traveller) numbers increased slowly but steadily in 2017. “The number of Chinese customers
in our main Neihu downtown store decreased last year, but since Q3 2017 the total has risen again as China is allowing an increase in group tours and FITs.”
MAY 2018
most beautiful bay in the world’ and being a member of UNESCO- supported international NGO – the Most Beautiful Bays in the World – occasional strong northeast winter monsoons deter tourists from travelling to Penghu. If recent events are anything
Penghu International Firework Festival, a major annual tourism event attracting a significant number of foreign and domestic tourists is running until 21 June. The two-month long event
started on 19 April and sees firework displays taking place every Monday and Thursday with three additional shows on Saturdays and one on Wednesdays during the festive period. A longer-term hope comes
from more international cruise liners expressing an interest in visiting Taiwan – Penghu included – following the recent arrival of UK-based luxury cruise liner Noble Caledonia, which island-hopped to Penghu and Kinmen. The project as a whole has
certainly had its challenges. But Ever Rich, however, can be safe in the knowledge that the Discovery Hotel, which has 236 rooms and Profond No. 3 Duty Free Complex is playing an important role in upgrading local tourism development and creating a ‘diversified and recreational space’ for travellers and customers. «
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