® Daisy Marc Jacobs reawakens


Already present in European global travel retail and rolling out to counters in Asia and Americas in May, Daisy Love Marc Jacobs marks the first brand arrival in the Daisy Marc Jacobs franchise for more than four years. A global advertising campaign featuring models Kaia


Gerber, Aube Jolicouer and Faith Lynch shot exclusively by British fashion photographer Alasdair McLellan shows the women enjoying the trappings of a sunny Californian beach, an expansive ocean and clear blue skies. Daisy Love Marc Jacobs is the first-ever radiant


gourmand fragrance and is described as ‘undeniably feminine with a youthful yet sophisticated composition’. The advertising campaign points to the beginning of


‘a new chapter of sisterhood’, which plays out through a series of visuals highlighting the fragrance’s ‘high- spirited essence’ and Daisy’s ‘living life to the fullest’ philosophy. Notes of bright, crystallised cloudberries and daisy


tree petals marry with a blend of cashmere musks and driftwood in a fusion created by master perfumer Alberto Morillas from Firmenich. The clear glass bottle boasts an original, yet


complementary design to its sister fragrances, with a cap featuring a single, oversized white daisy bloom and gold centre accent. Raised petal motifs provide an illusion of the sun


casting a floral shadow, while a circular base draws attention to the juice inside. A glossy white finish defines the outer packaging,


which features a prominent daisy emblem in a pearlised peach hue. “This past year we have focused on growing the


Daisy franchise to be a major player in the industry,” commented Simona Cattaneo, CMO of Coty Luxury. “Now, as we continue growing our partnership with


Kaia Gerber, is the time to introduce an entirely new sister fragrance into the Daisy franchise. It fits nicely into our strategy as we expand our digital footprint and put an enhanced focus on influencer marketing.”


RITUAL OF HAPPY BUDDHA


smile and the world smiles back THE


In ancient China, 1100 years ago, the Happy Buddha was a famous monk whose legendary smile brought happiness wherever he went. Inspired by his story, we designed a collection of energizing products that boost your mood with sweet orange and cedar wood. Discover The Ritual of Happy Buddha and bring a touch of happiness to your everyday life.


please find us during the TWFA Asia Pacific Exhibition & Conference at


BOOTH 1-S8


YOUR BODY. YOUR SOUL. YOUR RITUALS. rituals.com


MAY 2018 TRBUSINESS 133


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