NEWS/INSIGHT: LAGARDERE PARIS


New Age Beauty concept in Paris CDG T2E sets new retail standard


Société de Distribution Aéroportuaire Director General and CEO Guy Bodescot tells Andrew Pentol why a state-of-the-art T2E initiative will not be replicated in any other stores across Paris CDG and may only feature in its future Terminals 1 and 4. He also explains why perfume is no longer the main category instore, amid more emphasis on make-up.


T


he launch of the new beauty area at Paris Charles De Gaulle Terminal 2E (Hall K) was a


monumental milestone for Société de Distribution Aéroportuaire (SDA), the joint-venture between Paris Aéroport/Groupe ADP and Lagardère Travel Retail. Spanning more than 600sq m,


the ‘New Age BuY Paris Duty Free Beauty’ concept offers a number of new brands. These include Sulwhasoo, La Roche-Posay, Vichy, Diptyque and Avène. The objective of the project is to


‘re-invent beauty’, which is at the heart of the ultimate Parisian beauty


experience. It aims to do so via three pillars – expertise, entertainment and service. The New Age Beauty concept


is a key component of the new flagship T2E. Various versions will be deployed throughout the airport in all terminals. That said, the T2E version of the concept will not be displayed anywhere else in the short-term at least. SDA CEO & Director General Guy Bodescot tells TRBusiness: “The actual beauty concept on show in T2E will only be displayed in the future [revamped] Terminal 1. “It may also be implemented


in Terminal 4 when it is delivered [perhaps] after 2025. “By then the concept might have


changed anyway. The renovated T1, due to open by July 2020, is the only place we will do something very similar to what retails in T2E, albeit on a bigger scale. “We will have more moderate versions of


the beauty


Make-up is a prominent of the offer within the new beauty concept,


MAY 2018


concept elsewhere.” Elaborating on the plan to implement a similar version of the


T2E concept in T1, Bodescot explains: “This will be a premium version of


the BuY Paris Duty Free concept with a spectacular finish we do not aim to put anywhere else. “We don’t believe French


Caribbean or North African customers, for example, would see this as too luxurious for their shopping pleasure. “It is important to be mindful of the


fact we do not only service wealthy Asian and American passengers and that some customers want easy access to duty free shopping.” Offering a visual impression of the


T2E store itself, Bodescot says: “The store is quite spacious with


“We want visitors to feel like they are in a department store which was among our objectives.”


Guy Bodescot, CEO & Director General, SDA


TRBUSINESS 31


Above: The New Age BuY Paris Duty Free Beauty concept spans more than 600sq m.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164