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NEWS/INSIGHT: DUFRY GROUP


market in the world and I think the growth of the economy will facilitate any retail activity, especially travel retail, as we benefit from both sides – retail and travel. Obviously, events like the possible opening of duty free shops on Brazil’s border following the *approval and gradual increase in inbound allowances are good triggers for increasing and accelerating value. In the past in Brazil, we had


changes in allowances and the sales were really good. It is obvious that if you have a limit of $500 [Brazil’s current inbound limit] with US inflation justifying an increase to a minimum $900, it means you cannot sell anything above $500 and the combination of any product cannot be above $500. This is limiting the possibility to display 60% to 70% of products in the shop, which is obviously a tremendous challenge.


A key piece of news has been customs’ move to permit duty free stores in any of the 32 twin cities on the Brazil side. Talk to me about the scale of this opportunity for Dufry and Latin American duty free? It is not the typical ‘border approach’ where you go through and buy, it is twin cities where you have a special area granted with the characteristics of holding the taxes and duties with a limit threshold of $300 per person, per month – this is different. What we are talking about is a


bonded area system and you need to attract customers inside, it is very different. Border shops today are similar to an airport; you have a captive audience because they have to go through specific territories, usually between two countries and they can stop and buy. Here, you need to attract people inside. It is a combination between border and special bonded areas. This is closer to high street retail


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Again, we need to understand the customer’s behaviour and motivation in going to places where you can go without any restriction. We are quite concerned that this system is not understood properly before it is implemented.


[*ASUTIL confirmed during the


Duty Free and Travel Retail Summit of the Americas that regulation had been approved to pave the way for duty free stores to open in any of the 32 border twin cities on Brazil’s side with neighbouring countries such as Colombia, Venezuela, Argentina, Paraguay and Uruguay].


North America also enjoyed solid growth (+6.5%) backed by the strong combination of duty free and duty paid. Are you happy with the concession balance you have between duty free and duty paid operations at present? Are you keen to shift the momentum towards one or the other? Retail in the US and Canada is different than in the rest of the world in terms of administrative processes, merchandise display and even the tax regime. The reality is there is still significant room for improvement in the commercial development of US airports. This is going to come sooner or later. The challenge here is if the legislation or the way the concessions are rented should allow companies to implement what is needed. One business model is an inter-


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than the typical border shops worldwide. It is a tremendous social opportunity, [but] a difficult one as we have to compete with the same tools as the high street. There is great value to deliver. Dufry is involved right now and


one of the priorities in the country is to participate in the new market.


MAY 2018


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medium between the airport and concessionaire (master concessionaire) where everything is organised and super-leased to the operators. This, in my view, is having a limitation in terms of possible development. Secondly, how can duty free evolve when you don’t pay taxes until you get there? In theory, prices you check are without taxes. Historically, this has been a


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threat for the business as no one understands what duty free in airports [in the US] is about. Education in terms of buying products when you are travelling is another important issue. I think there is a significant opportunity in retail – duty free or duty paid, but it requires a significant change in the way the commercial business is run,


Dufry tax and duty free store in Argentina. TRBUSINESS 21


have [for Asia] is clear, but attacking first-tier airports is a concern because I have seen the model and I don’t like it. I like models where we create sustainable business. Second tier airports where we can provide value and [explore] alternative channels are probably the best next steps for Dufry to develop the business in this territory. «


Julián Díaz, CEO, Dufry Group


legally and structurally.


Approximately 30,000sq m of concession space was opened globally in 2017 and the plan is to increase that by 15,000sq m throughout 2018/2019. Where are you looking to prioritise the spread of that space? Regionally, it is very important that we expand the business in Asia. As we all know, the increasing number of potential customers will be double digit in the Middle East and Far East during the next five to ten years. This is more or less the projected range. We’ve done it in the past in South America, North America Europe and Africa, but Asia is still a question mark for us as we have only generated 10% of the total business so far in this region when we are generating 42% of the total business in the Americas and 26% in Central Europe and the UK. How do we do it? The strategy we


“Asia is still a question mark for us as we have only generated 10% of the total business so far in this region when we are generating 42% of the total business in the Americas and 26% in Central Europe and the UK.”


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