ASIA OPERATORS: CHANGI AIRPORT Changi hit new $1.6bn record in 2016
The Changi Airport Group (CAG) is no stranger to breaking records, having set a new 58.7m passenger traffic benchmark at Singapore Changi Airport in 2016 and a +5% retail increase to just over S$2.3bn ($1.64bn) at all three terminals. Doug Newhouse reports.
profile on the one hand, plus plaudits from leisure travellers on the other – an achievement many big airports still continue to strive for. Last year its 76,000sq m of retail
floor space generated total retail sales of $2.3bn ($1.64bn) across all three terminals, up +5% on the $2.2bn ($1.57bn) result reported back in 2015. Changi’s perceived value to premium brand builders has also increased year-on-year over two decades. This reflects the fact that Mainland
Above: The new 530sq m Louis Vuitton duplex store is due to open in a new ‘garden’ in the Changi T3 Departure Transit Hall in January 2018.
A
Chinese passengers accounted for 30% of total sales in 2016 (and the same in 2015) as Chinese, Singaporean and Indonesians topped the spending league by nationality last year. As part of this, perfume and
ny airport that wins the Skytrax World’s Best Airport Award for the fifth
consecutive year in a row must be doing something right and Singapore Changi Airport has long been respected for being an airport that really works. Besides the not inconsiderable 360
retail stores and 140 F&B outlets in its three terminals, Changi Airport has long been highly regarded for its operational efficiencies on the core passenger service/aeronautical side on a scale worthy of the world’s sixth busiest international airport. While it hosts more than 100
airlines serving 380 cities, Changi is also one of the few international airports that commands a high level of respect from such a wide
“We are thrilled to partner Louis Vuitton, with its rich travel heritage, who shares our vision to redefine the future of luxury retail in an airport.”
Lee Seow Hiang, CEO of Changi Airport Group
customer base. This is just a simple fact endorsed and evidenced by passengers – the people who count – in the respected Skytrax awards where it once again outscored all other airports across multiple service criteria to beat all other international airports. In addition, it also picked up
two additional Skytrax awards for the World’s Best Airport Leisure Amenities and the Best Airport in Asia at last March’s Passenger Terminal EXPO in Amsterdam. While this is great publicity for
CAG, most airports also acknowledge the superiority of the Skytrax awards over all competing awards for service and efficiency. Changi’s high ratings over many
years with Skytrax, ACI and other bodies has certainly helped build ‘the Changi brand’ and add considerable value to it for airlines, retailers, Singapore as a whole and, of course its passengers. Consistent connectivity and
healthy traffic growth in recent years has also worked well for ‘team Changi’ on the retail side. As such it has earned its formidable reputation as one of the leading shop windows to the fast moving ABC1 demographic
74 TRBUSINESS
cosmetics and liquor and tobacco remained the two most popular product categories at Changi Airport, followed by luxury goods, electronics and gadgets and chocolates and candies.
Changi Millionaire boost As reported before, the sheer pulling power of CAG also remains impressive and it readily attributes its growing retail performances ‘to the effective mix’, plus its various landside and airside promotions, including the hugely successful ‘Be a Changi Millionaire’ – now acknowledged as ‘Singapore’s biggest retail promotion’. Last January’s event attracted an
impressive 1.2m entries which also provided Changi’s retail business and tenants with a very valuable sales boost. Commenting on innovation and the introduction of DFS’ second liquor and tobacco duplex at Changi earlier this year, Ms Lim Peck Hoon, Executive Vice President of Commercial at CAG said: “At Changi, the spirit of continual innovation underpins our retail strategy and drives many of our new ideas and developments. The opening of the second DFS Wines
MAY 2017
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