BEAUTY: COTY INC


The World’s No1 fragrances company talks travel retail


Coty completed the purchase of 41 brands from Procter & Gamble last October, creating the world’s No 1 fragrances company, No 2 in hair salon products and No 3 in colour cosmetics. Philippe Margueritte, Senior Vice President of Global Travel Retail talked about the company’s ‘transformation’ to Doug Newhouse recently.


Above: Philippe Margueritte, Senior Vice President of Global Travel Retail Coty Inc.


Right: Alexander McQueen Eau Blanche 50ml.


H


ow do you think this merger has been received by the world’s leading


duty free operators in your view? This merger, initially announced mid-2015, is of the most – if not the most – important in beauty over the past decades. I would say that the main operators quickly understood the real benefits it will bring to travel retail and for three main reasons. The first is that Coty is a pure


player in beauty, therefore if we want to grow we need to grow the market and I think operators are happy to have someone fully dedicated and fully investing in the sole beauty market. Secondly, in the case of travel


“We will bring to our retailers a disruptive in-store approach and make sure our passengers stop and discover the new propositions.”


Philippe Margueritte, SVP Global Travel Retail, Coty


142 TRAVEL RETAIL BUSINESS


retail we are combining different capabilities and the legacies of both companies [P&G and Coty]. Some of P&G’s strengths were


its first-class consumer insight capabilities and advanced in store solutions, while Coty is known for its creativity and agility in the market. I think both positive elements are leveraging each other and this is a critical competitive advantage for us today. Last, but not least,


our travel retail team is global so we are representing the three divisions of Coty in Luxury, Consumer Beauty


and


Professional Beauty in one integrated organisation. This is a true


simplification for our partners, but also the best way to build synergies between our divisions.


With so many prestige additions being integrated into


the portfolio, including fine fragrances from Hugo Boss, Gucci, Lacoste, Escada to name a few and a wealth of hair care brands, has Coty now defined the brands it will prioritise in duty free and travel retail? Coty Luxury, whose headquarters is based in Paris and headed by Edgar Huber, is focused on expanding Coty’s leadership position in prestige fragrances and emerging position in skincare in the Luxury Beauty market across all regions and luxury channels – travel retail being a key one. Our


fragrances Bottega


portfolio includes well- known brands such as Marc Jacobs, Calvin Klein, Chloé, Gucci, Hugo Boss, Balenciaga, Veneta,


Alexander McQueen, Davidoff


and Miu Miu, among others, and some skincare brands such as Lancaster and philosophy. We are proud to partner with the


MAY 2017


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