BEAUTY: COTY INC
world creative elite and to have such a unique, powerful and contemporary portfolio that will serve and delight consumers’ needs. We keep growing the Coty Luxury
division and its portfolio of brands, with some new licences coming into the market in the coming months: Tiffany on one hand, and Burberry who we recently announced a partnership with on the other. We will bring to our retailers a
disruptive in-store approach to make sure our passengers stop and discover all our brands. Beyond fragrances, our portfolio
management is also open to colour cosmetics with OPI, which is the passengers’ preferred nail care brand with a 56% market share according to Generation 2015 data. We will continue to bring colourful innovations.
This merger obviously transformed Coty into one of the most influential global beauty players, but in addition to fragrances and cosmetics there were also a lot of well-respected hair care and colour brands in the Coty shopping basket. Are we going to see any of these (such as Wella and Clairol) branch out into the duty and travel retail business shortly? Clearly the hair care segment is a source of growth for travel retail and its retailers as this category is still under-developed. We are looking at those
opportunities very closely, especially with one of our most iconic brands, Wella Professionals, but also some of our premium hair care professional brands such as Sebastian Professional for North America or Nioxin in Europe. We are also taking into
consideration Good Hair Day (ghd) we acquired last year, which is the leading company in premium styling devices. One important thing: any project
we will lead in this category will always be done respecting the professionalism of the salon experts. We want to build on their expertise
and we don’t want to compete with them. Therefore, we are going to see how we can embrace this category
MAY 2017 A Gebr Heinemann-supported Hugo Iced promotion from the famous Hugo Boss brand. TRAVEL RETAIL BUSINESS 143
and bring something different to our retailers, so this is work in progress.
Coty’s CEO Camillo Pane recently said his strategic vision includes strengthening global brands and shifting resources to support brands with higher- growth potential. Do you believe that duty free and travel retail has a role to play in this global brand development as well? If I may say, I think travel retail is at the heart of it. Why? Because our airports and our partners are building fantastic shopping experiences and we therefore consider these new airports to be new flagship shopping locations. It is a fantastic opportunity to
express the DNA and the luxurious look and feel we bring with our brands. So we are partnering really deeply with our retailers to try to further those luxury environments further.
Camillo Pane also says Coty is committed to making significant changes to some of its innovation and product development processes in some parts of the organisation. Will this include more development of duty free and/or travel retail exclusive products in future? This is an important debate, because at Coty we actually believe in much more than exclusives that we are actually delivering for all
The Good Hair Day (ghd) V Gold Professional Styler.
“...our airports and our partners are building fantastic shopping experiences and we therefore consider these new airports to be the new flagship shopping locations.”
Philippe Margueritte, Coty
our key brands. We do have exclusive offers for
travel retail, but we believe the right word is rather uniqueness – much more than exclusive – because what we are seeing is that exclusive is not always meaningful for the consumer. Uniqueness for us is really the
ability to deliver a memorable experience to the shopper. It can also be a part of a gifting routine for example, or a personalised product, but it is something that makes him or her feel alive, different
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