GEBR. HEINEMANN


Heinemann group turnover rises +5.6% to $4bn in 2016


Gebr. Heinemann has reported a ‘satisfying 2016 financial year’, with group sales turnover up +5.6% to €3.8bn ($4bn) in 2016, with retail accounting for 75%, distribution services 24% and ‘rendered services’ at one per cent.


Doug Newhouse reports. L


ast year proved to be a strong trading period for Gebr. Heinemann, despite disruptive


external economic and political pressures in some of the locations where it operates, according to Co-Owner Claus Heinemann. While the privately-owned firm


prefers to keep its profit results confidential, he was clear that it was satisfied with the performance, even though it was achieved in what he described as an environment of ‘unexpected’ political and economic difficulties worldwide. This manifested itself in terrorism


in many parts of the world, plus other pressures such as Brexit, the elections in America and other issues which affected confidence levels, stock markets, currency values and the markets themselves. On the other hand, Heinemann


acknowledged there were some benefits with the high American dollar stimulating more US nationals travelling, but currency volatility continued to play havoc in the market, following on from 2015 where it did the same. Nevertheless, he said Heinemann


remained determined to live by its own set of values and could, at least, take some consolation that even after 135 years the privately- owned company still doesn’t need to impress any shareholders to secure its short or long-term future. Another 350 members of staff


have now moved into the impressive Maritime Museum building which links with Heinemann’s HQ where the building originally opened back in 1879.


MAY 2017 A Bombay Sapphire activation draws interest for the Heinemann store at Sydney Airport. This expansion is another


milestone for the company, now that most of its key departments are located all under one roof. Breaking total sales down by


location, the Hamburg-based retailer pointed to 40% of total sales in non-EU Europe, 30% in EU Europe (excluding Germany), 15% in Germany, 10% in Asia and the Pacific regions and 5% in the rest of the world. In its split of total external


sales by category, liquor, tobacco and confectionery accounted for 58%, perfume and cosmetics 31%, fashion and accessories 8% and other categories 3%. In terms of sales by channel,


Heinemann reported that airports accounted for 77%, followed by border shops with 13%, cruise lines and ferries 4%, airlines and catering 2% and ‘other’ 4%. In a recent comprehensive press


briefing, the company said it plans to ‘continue investing intensively in the travel retail market in 2017’ with a ‘significant portion’ of this investment equal to €100m ($106m) set aside for the ‘Istanbul New Airport’ project. It will also be investing in shop


renewals in Scandinavia, Russia and elsewhere, alongside more money for IT and organisational functions. [Heinemann has invested more than


€100m for each of the last four years in a row-Ed].


“The more globally we position ourselves, the better we can offset country-specific risks.”


Gunnar Heinemann, Co- Owner, Gebr. Heinemann


TRBUSINESS 27


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