COUNTER INTELLIGENCE Some of the best in May Travel Blue’s Z-Zoom to launch in Asia


developing the brand and used only high quality materials to ensure the best possible product. This is a very exciting time for us.” The collection comprises an extensive


range of Reading Glasses with over 240 different SKUs. All products are supplied with POS units that reflect this quality, design-led range. The Reading Glasses are available in a


Z-Zoom (part of the Travel Blue Group) has announced that it will launch its first collection of Reading Glasses at the TFWA Asia Pacific Exhibition in May. The company says it identified ‘the


increase in global demand for high quality, fashionable reading glasses’ which prompted it to create a premium unisex eyewear range suitable for all. Jonathan Smith, Travel Retail Director of


Z-Zoom says: “We are thrilled to finally be able to share our new project with the travel retail world. The team spent a lot of time in


variety of frame designs to ‘suit all face shapes’. “Ranging from classic and casual to bold and contemporary, in an array of complexion enhancing colours or neutral staples, the new line acknowledges changing attitudes and preferences,” adds Travel Blue. Z-Zoom is said to have been inspired by


the notion of moving quickly and getting a closer look of what’s in front, as Smith explains: “As reading glasses are designed for those that have trouble with close range vision, the name Z-Zoom came naturally. Zooming in for a clearer sharper vision. This is what we provide. Z-Zoom adds a little dimension and excitement.” Z-Zoom is keen to introduce TFWA Asia


Pacific show visitors to the new range at its Basement 2, G1 stand in May.


Slane Irish Whiskey debuts at ARI’s Dublin and Cork airports


April marked the exclusive global retail launch of Brown-Forman’s Slane Irish Whiskey with Aer Rianta Interntional (ARI) at the retailer’s The Loop stores in both Dublin and Cork airports. The ‘new brand’ from Brown-


Forman’s new purpose-built distillery at Slane Castle in County Meath will initially be exclusively available at the two ARI locations until 30 April, 2017 and thereafter through the on-trade and specialist whisk(e)y stores Following the Global Travel Retail


campaign, the brand will then be launched across Ireland, followed by the UK, Australia and US later this summer. Brown-Forman describes Slane Irish


Whiskey as ‘a blend of the highest quality grain and malt Irish whiskey,


rested


through a signature triple-cask method using


virgin,


seasoned and sherry


casks’.


The company adds that ‘this unique process of maturation’ gives Slane Irish Whiskey a more complex


and


robust flavour than traditional Irish whiskey, while retaining a ‘warm, Irish smoothness’.


MAY 2017


Fraternity Spirits to highlight AP focus in Singapore


A carefully curated selection of spirits and liqueurs tailored to the Asia Pacific region will be available to view at Fraternity Spirits’ booth (basement 2, 02) at May’s TFWA Asia Pacific Exhibition & Conference. The company will arrive at TFWA AP


with a fresh brand proposition for Tequila Corralejo, featuring a new brand slogan: ‘For those with pride stand tall’. This is supported by Corralejo Extra


Añejo 1821; a 100% blue agave tequila double distilled in copper pot stills and aged for 36 months in oak barrels with a capacity of no more than 200 litres. “The TFWA Asia Pacific Exhibition


is the perfect opportunity for us to showcase the exciting range of brands we have to offer key Asian retailers,” says Raffaele Berardi, CEO Fraternity Spirits.


TRBUSINESS 173


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186