Revenue in the Jeju downtown shop hit $450m last year, up 28% compared with 2015.


Singapore Changi Airport,” the spokesman said. “As airport customers have less time than those visiting


our downtown shops, we decided to gather watch brands together to help customers save time when shopping. We have 18 brands there in total.” Shilla Duty Free operates fewer outlets under Incheon


International Airport Corporation’s current T1 concession contract, as its previous license included the operation of shops and boutiques in both T1’s main terminal and the separate concourse area. As the company’s revenue at Incheon Airport is now less


significant – due to the fewer number of shops it operates – Shilla is looking to increase its airport retail efficiency. In addition, the company is bidding for concessions to


operate duty free shops in Terminal 2 for which the results are expected to be known by early May. “As our number of shops is smaller than before, our efforts


at Incheon are focused on efficiency and the profitability of each unit area,” the spokesman said. “Recently we introduced an indoor mobile navigation


service app to help customers find our shops more easily and to give them more time to shop.” Meanwhile, work continues on Jeju Island to expand


the Shilla Duty Free Jeju downtown shop. This includes construction of a new building at the rear of the main store that will contain administrative offices and staff facilities, freeing up space to increase the shop’s retail area. “Chinese visitors are our biggest customers in Jeju,” added


the spokesman. “There are more Chinese families in Jeju and our shop is visited by more Chinese tour groups, while our flagship store in Seoul has more FIT customers. “Chinese customers’ age range is lower in our Seoul store


[from 20-30]while in the Jeju shop the average age is a bit higher. Also, per capita Chinese customer spending is a little higher in our Seoul downtown store than in Jeju.” Cosmetics are the most popular items purchased in the


Jeju downtown store with South Korean brands once again dominating total cosmetics sales. Confectionery, souvenirs and electronics products


including high price rice cookers sell well, the spokesman noted, while the Jeju store’s infant zone has proved a success with Chinese families who buy a range of South Korean and imported infant products. «


MAY 2017


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