TOP 5 ASIA OPERATORS: EVER RICH
“The idea of Ever Rich is we really try to position ourselves as a global retailer which can be actively responsible...”
Kevin Chiang, Ever Rich
2015 with just 1% sales growth across its major downtown and airport duty free locations, alongside a similar modest level increase in international passenger traffic through the republic’s main airports. At the same time it would appear
adding more pressure in recent years. In fact, this ‘lower spend trend’
was already noted by Ever Rich as far back as 2015, suggesting more evidence of a quite separate and less ostentatious approach to duty free shopping than there used to. This, in turn, has forced Taiwan’s
Fighting talk from TFWA President
Tourism Bureau to become much more pro-active at trying to attract other nationalities to visit Taiwan over the last two years and while they may not spend as much as their Chinese contemporaries, the new influx – particularly from South East Asia has been warmly welcomed by the country.
Breaking tourism records In fact, the campaign has been so successful that international tourism arrivals broke all records last year – both because of and despite the reduction in Chinese tour groups. This was also readily acknowledged
Also inside Tourists to Taiwan 2015
This content is for subscribers only. To receive a full digital copy of the May issue,
by President Tsai, who welcomed the contributions from China, Japan, South Korea, Malaysia, Thailand, Vietnam and others in notes of thanks on Twitter (last February). Meanwhile,
Ever Rich
acknowledged only last year that it had experienced a difficult time in
new corporate social responsibility programme to help communities in locations where it operates, according to Kevin Chiang, who presented this to last year’s TFWA Asia Pacific Conference audience in May. Here, once again, he underlined
plus 12 monthly print editions and the critically acclaimed TRBusiness Top 10 International Operators Report, please visit
the new times ahead as he pointed out that international traffic into the Asia Pacific region is predicted to reach 657m by 2020 – growing at an average rate of 4.6% a year. However, he also made the crucial
www.trbusiness.com/subscriptions
point that the growth rate is slowing down in the Asia market, with Chinese visitors accounting for 41% of all visitors (not necessarily on vacation) to Taiwan, followed by Japanese (16%), Hong Kong/Macau visitors (15%); South East Asians (14%); South Koreans (6%); The Americas (5%); and Europeans (3%). Chiang listed the five challenges
Source: Ever Rich 68 TRBUSINESS
of economics, the digital era, politics, health and new generation customers as priorities for Ever Rich,
China committed to domestic tourism drive
Heinemann hits $4bn in group turnover in 2016
that the dynamic growth so evident in 2014 when it opened its huge new complex in Kinmen has also slowed – even though Dufry announced it was planning to open another Kinmen off airport store with its partner, Taiwan Land Development Corporation (TLDC). In the meantime, in a fresh effort
YEARS 1997-2017
while opportunities include cultural representation in the shops, the Internet/millennials and company and offer positioning. He also underlined the increasing
May 2017 20
TRBusiness Annual South Korea Report
Hong Seok Ho Shinsegae shoots for $1bn sales target in 2017... p115
to make it easier for visitors to use its services, Ever Rich launched a new pre-order website at its everrich. com website late last year, allowing foreign visitors the ability to order from a very large range of products just 4-7 hours before their flights, according to the retailer’s President, Kevin Chiang. At the same time, the company
LAGARDÈRE IN ROME | ACI CONFERENCES’ REVIEW | LOTTE DUTY FREE | DFS GROUP SHILLA | SUNRISE | EVER RICH | CHANGI AIRPORT | SINGAPORE CRUISE CENTRE | CHINA DUTY FREE | INCHEON AIRPORT | HDC SHILLA | HANWHA GALLERIA | SM DUTY FREE WILLIAM GRANT & SONS | PERNOD RICARD | BROWN-FORMAN | BEAM SUNTORY | BACARDI BEAUTY IN ASIA REPORT | COTY’S PHILIPPE MARGUERITTE | PEOPLE NEWS | NOW & THEN
introduced its new ‘Shop Perfect’ service aimed at outbound (mostly Taiwanese) tourists and travellers, providing a means by which travellers can interact with their family and friends to ensure they make the right purchases where relevant. The company also launched its
Top Asia Pacific operators drive global growth
Exclusive: Coty details $12.5bn P&G acquisition
role of ‘The Digital Age’ and the opportunities it may present considering that 73% of Asian tourists currently choose to check in online while they are abroad, while 71% also share their holiday experiences on social media. Besides all of this, Ever Rich also
opened some new shops last year, including a 20sq m Jo Malone outlet in Area C T2 at Taipei’s Taoyuan International Airport, plus MCM and Kate Spade stores.
Collect on departure Having said that, one of the company’s big advantages away from the airports is the exclusivity it continues to have as the only duty free operator to hold downtown duty free licenses two Taipei downtown duty free shops in the capital’s newer eastern district. Customers pay for duty free
goods in the downtown shops and then collect their purchases from designated counters on departure from Taoyuan International Airport. The flagship Neihu store was
originally opened in 2012 to serve the growing number of mainland group tours visiting Taipei, with the outlet comprising more than 15,000sq m. This shop has wide walkways to
accommodate group tours and offers a wide selection of luxury brands and other duty free merchandise. The retailer confirmed to
TRBusiness that Chinese tourists tend to shop more in the retailer’s Neihu downtown store while Japanese shop in the capital’s other outlet. In addition, Taiwanese and other foreign passengers spend more at Taoyuan Airport. Last, but not least, the retailer
is keen to point out that it is also committed to promoting cultural and creative industries in Taiwan. This year it is sponsoring six up-
and-coming illustrators to display their work at Songshan, Taoyuan, Taichung and Kaohsiung airports and hopes to raise money for social charities through its Ever Rich Year of Rooster Charity Exhibition Project. «
MAY 2017
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186
