search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
BEAUTY IN ASIA PACIFIC Insta-growth for beauty in Asia


Perfume & cosmetics companies in Asia Pacific are under growing pressures to entice and excite customers in an over-saturated market place through genuinely engaging activations, relevant and unique products and targeted methods of communication through digital and social media channels such as Instagram and Snapchat. Charlotte Turner reports.


I


t’s no secret that of all the core duty free and travel retail categories perfume and cosmetics


is the leading sales generator in all regions. Global travel retail figures from 2015 – provided by Generation Research – tell us that in a disastrous year for the industry the P&C category was the only one to register growth (+2.5%). Add to this the fact that beauty


was largely responsible for the +11.5% year-on-year growth of sales in Asia Pacific for the first nine months of 2016, and it becomes clear that this category is crucial to the future of our industry. A great example of this category’s


strong performance can be seen in the world’s biggest DF&TR market of South Korea. It is a known fact that for the vast majority of cross- category retailers operating here, perfume & cosmetics represents the largest percentage of their revenue. For instance, Shinsegae Duty


Free Merchandising Division Senior Vice President, Hong Seok Ho tells TRBusiness in an exclusive interview, that P&C accounts for 55% of total sales in its Myeongdong store in particular. Interestingly, South Korean


cosmetics represent 55% of the company’s total perfume & cosmetics sales with top local brands including The History of Whoo, Sulwhasoo, Dr Jart and Laneige. Shinsegae and others such as


Hanwha’s Galleria Duty Free and Lotte tell TRBusiness that manual and battery-powered beauty appliances are now among the top selling items for international perfume and cosmetics brands in terms of revenue. In particular, appliances by Rifa


of Japan and Estée Lauder were the two top selling cosmetics brands in January and February this year, Hong noted, followed by La


MAY 2017 Shiseido’s leading Beauty Specialist, Mika Kadoya demonstrates Japanese skincare & makeup tips.


Mer and Foreo of Sweden’s facial cleansing appliances. Marie-Clothilde Brulé, SVP of


New York-based Illuminage Beauty agrees with the Korean retailers. “Home Devices is a strong category, and will continue to grow,” she tells TRBusiness. “Iluminage offers cutting-edge clinically proven and interactive skin care solutions for skin rejuvenation, comprising devices and a new category we have created called Intelligent textiles.”


The next big thing? Beauty companies are constantly trying to second-guess market trends and forecast what will be ‘the next big thing’; particularly when millennials are involved. These early adopters of technology


are well-informed, demanding and seek unique items in DF&TR shops; a tricky demographic to serve or even better, truly impress. Japanese multinational beauty


company, Shiseido knows this all too well and has made ‘consumer- oriented marketing’ and ‘digital transformation’ its two fundamental goals as part of its Vision 2020


corporate strategy driven by CEO Masahiko Uotani. “Since the implementation [of these


goals], we have witnessed hugely positive changes, especially in the way our flagship Shiseido brand is perceived,” says Shiseido Travel Retail Vice-President Marketing Elisabeth Jouguelet. “Our digital and marketing efforts have opened us up to a younger, savvier audience that’s coming around to the idea that Shiseido is a brand that not only worked for their mothers, but is still very relevant to their generation and their beauty needs. “My advice, when it comes to


getting on board with digital and social media marketing; ‘be there or


“My advice, when it comes to getting on board with digital and social media marketing; ‘be there or be square’. The relationship between brands and social media today is evolving quickly.”


Elisabeth Jouguelet, Shiseido Travel Retail Vice-President Marketing


TRBUSINESS 137


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186