SOUTH KOREA REPORT: HANWHA GALLERIA DF
May 2017 20
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Hanwha Group’s Galleria Duty Free is collaborating with travel agencies to attract more foreign travellers to its Daehan 63 store in Seoul and adjusting its brand portfolio to better serve millennials as David Hayes reports.
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ntense competition among the growing number of downtown duty free stores in Seoul has
resulted in an increased focus among newcomer operators on unique features to differentiate their shops from competitors. Galleria Duty Free, which operates
a downtown store in the iconic Daehan 63 skyscraper on Yeouido island in Seoul – where the National Assembly building and the capital’s financial district are located – is marketing its shop location as a complete visitor destination for foreign tourists, but one that is also easily accessible to local customers living in the fashionable Gangnam area, nearby. Galleria’s four-floor store is the first
downtown duty free outlet to open in Seoul’s western district and is the closest downtown duty free shop to Incheon International Airport and Seoul Gimpo International Airport. “To differentiate our shop
we are trying to make visitors interested in Yeouido Island,” Hyunah Ahn, Integrated Marketing Communications Team Manager at Galleria Duty Free, told TRBusiness in an exclusive interview. “Last year, during the cherry blossom season our duty free sales
MAY 2017
rose by 20%. We are collaborating with travel agencies to create special 3-5 night ‘one stop tour’ packages to meet the needs of foreign travellers seeking a wide variety of experiences in Daehan 63 Building and the Yeouido area. “Because of our Han River location
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there are lots of festivals held here. We are in efforts to introduce Yeouido’s seasonal festivals such as the Cherry Blossom Festival in spring and Seoul Bamdokkaebi Night Market by the Han River and other tourism events. “In October Hanwha Group, our
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parent company, sponsors the Seoul International Fireworks Festival to attract foreign tourists here. The fireworks are popular with Korean people, but more foreigners are coming as well.”
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Galleria boasts 540 brands Indeed, Galleria Duty Free is clearly improving its travel retail offer by expanding its collection of brands and products as well as stepping up its marketing efforts to attract a wider range of overseas and local customers to the Daehan 63 skyscraper store. “We have 540 brands altogether and we are increasing,” Ahn said.
trading name of Hanwha Galleria Timeworld, an associate of Hanwha Galleria, which is a retailing member of the diversified Hanwha Group of companies which owns the Daehan 63 Building. Hanwha Galleria operates seven
luxury department stores in cities across South, Korea including its flagship Apgujeong store in Seoul’s
“…We realised that younger millennial visitors are coming to Seoul as they like South Korean culture. They want Korean brands instead of traditional international brands.”
Hyunah Ahn, Integrated Marketing Communications Team Manager at Galleria Duty Free
TRBUSINESS 125
Korean health food brand famous for Korean red ginseng, also continues to be one of the top-selling brands.” Galleria Duty Free is the
LAGARDÈRE IN ROME | ACI CONFERENCES’ REVIEW | LOTTE DUTY FREE | DFS GROUP SHILLA | SUNRISE | EVER RICH | CHANGI AIRPORT | SINGAPORE CRUISE CENTRE | CHINA DUTY FREE | INCHEON AIRPORT | HDC SHILLA | HANWHA GALLERIA | SM DUTY FREE WILLIAM GRANT & SONS | PERNOD RICARD | BROWN-FORMAN | BEAM SUNTORY | BACARDI BEAUTY IN ASIA REPORT | COTY’S PHILIPPE MARGUERITTE | PEOPLE NEWS | NOW & THEN
“Perfume and cosmetics in general is the biggest category; the most popular products include Korean cosmetics from brands such as Sulwhasoo, The History of Whoo and Laneige. “Cheong Kwan Jang, a South
Above: Galleria Duty Free is introducing more South Korean contemporary brands to its Daehan 63 store.
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